Before I started this blog, I did a lot of research. I had quite a bit of experience in niche blogging, and knew what I had to do in order to start growing an audience quickly, so one of the things I researched was where on social media I’d find people interested in reading my blog.
All my research pointed to Twitter and Google+ – those were the places where the techy, bloggy, SEO type people hung out.
So you can imagine how surprising it was for me when I hardly got any traffic from either of those places!
What I forgot was that I’m not really writing for blogging experts and SEO marketers. I’m writing for you. I’m writing this blog to help moms who want to start a blog.
And where are all the moms?
I was really surprised when I started getting traffic from Pinterest immediately – like, literally with my first post, my first pin.
But Pinterest was still sort of new-ish at that point, and I didn’t know much about it. In the couple of years since then, I’ve learned to really focus my efforts on Pinterest, and it’s a huge part of my traffic now – according to my Google Analytics, over 75% of my visitors are here because they clicked on a pin.
What a lot of people seem to focus on are their individual pins, and creating a kick ass pin is super important. But as Pinterest has grown, the way people use it has changed a little. While it used to be pretty common to follow a person when you liked their pins, now it’s much more common to follow a specific board.
Of course, Pinterest makes following boards you might be interested in pretty easy. Every time you repin something, you get this message at the bottom of your screen:
See that? It lets you know that you successfully repinned the image, AND it suggests a related board for you to follow.
Pinterest is all about the pin boards.
That’s why you need to take the time and effort to plan and organize your pinboards effectively. Make sure that your boards are the content that your audience wants to see. As you arrange your boards, keep your audience in mind.
Here are a few more things to keep in mind as you’re creating your pins and boards:
1 – Choose the Right Cover Picture
Some people like to design matching images to use as their pin board cover pictures, but I’m not really crazy about that idea. It looks just a leettle bit over-designed for me. However, you should absolutely ensure that each board cover image is the right size so that when the board is shared or people are viewing your boards, they can see that pin and what it says very clearly.
You can click to edit the board and then decide which image you want to show up as the cover – pick one that is really representative of what that board is about!
2 – Give Boards Keyword-Rich Names
Don’t forget to use keywords wherever and whenever fitting. Keywords are what will help people find your boards.
3 – Provide Excellent Board Descriptions
The area where you write the descriptions of the boards is SUPER important! It’s another place to put keywords as well as good descriptors for your audience. In fact, some Pinterest experts recommend adding a list of 10-20 related keywords in your board description.
4 – Connect to Your Audience
It’s important that your boards make you connect to your audience in a way that is appealing to them. Make them feel as if they know you and you’ll get fans and followers who want to share your pins with others.
5 – Appeal to Their Emotions
You want people to feel emotional in some way when they see your boards. You want them to click through because they felt something. Your board name and the cover image will play a big role in this. For example, I have a board about social media tips, and I could have just called it that – but I called it “Social Media Secrets” because everyone wants in on a secret! It has an emotional pull that “tips” doesn’t.
6 – Tell the Story of You
Make a board that’s about your personal story – be as transparent as you feel comfortable with. You can share pins of your pets, family, and adventures you have. Let people see who you are and how you got to where you are
7 – Tell the Story of Your Blog
The first board on your Pinterest page should be named after your blog. Every post you write on your blog should be pinned there first. If you repin to group boards, pin from this original pin. If you share on Facebook or Twitter, share THIS pin.
Two reasons for this: First, it’s great branding to have that board right there first thing with all your pins in one spot – and it doesn’t take much for it to rank in the search engines when someone searches you, either. Second, you’ll rack up more repins by always sharing from that same board. Higher numbers of repins = Pinterest shows your pin to more people Win for you.
8 – Have a “Behind the Scenes” Board
If it applies to your blog, it can be fun to have a board of “day in the life” type pins. What do I mean? Well, imagine that you blog about finding and refurbishing old furniture, and sell the furniture using your blog. You could do behind the scenes pins of you going to auctions or finding old furniture on Craigslist; at the hardware store picking up paint or sandpaper; or in your protective eyewear as you use a rotary sander to distress an old dresser.
9 – Make Different Boards for Different Categories
Other than your main blog board, you should have a board for every category that you blog under. I blog about writing, about social media, blogging tools and so on… so I have boards for all those topics. Someone who wants to learn more about writing may not necessarily be interested in my social media board, so give people the option of following just the information they want to see.
10 – Create a Social Media Board
Not with social media tips, but with links to all your social media. You can pin your blog’s Facebook page, your Twitter account, your Instagram and so on. Make it easy for people to find you!
11 – Make a Quotes Board
People are crazy for quotes on a pretty background. Find your favorite quotes that are relevant to your readers, put them on awesome backgrounds, and then pin them to your quotes board. Make sure they link to your blog – In fact, it’s a great idea to create a special landing page for people who come from Pinterest to welcome them to your blog. And make sure that landing page has an opt in form!
12 – Make a How-To Board
Just like you write “How To” blog posts, you can do “How To” pins that give a quick how-to and link to your blog post for more in-depth instruction. You can even make how-to videos and pin them directly on Pinterest.
13 – Set up a Coupon Board
If appropriate, a good way to make a board that includes all of your products without going against the categories is to include a lot of coupon codes on one board.
14 – Link to the Right Resources
Be sure to use the linking function to link to the right resources. Hopefully that is back to your own blog and your own online real estate.
15 – Rearrange Your Boards Occasionally
Most of your viewers will look at the top center and from left to right. However, most of them will only focus on the top row, so moving your boards around such that some of your other boards can get attention is a very effective way to get your viewers looking at more of your boards.
Create a Pinterest strategy to promote each area of your business. Use creative imagery, keyword-rich descriptions, and make each board fit into one category. Put at least five to ten pins in each board. Keep them updated, move them around, and grab your audience’s interest with your creative use of pinboards on Pinterest, and you’ll soon be an advanced pinboarder too!
PS: Want to see real growth on Pinterest? Scheduling pins is where it’s at, y’all. I started using Board Booster to schedule my pins, and I’m getting twice as many new followers every week as I was before, and my traffic from Pinterest is growing too!