For a long time, SEO was the way to go if you wanted traffic to your blog.
SEO -search engine optimization – is what we do to make sure that when people are looking for the topic you’re writing about, the search engines show them your site.
But things have changed drastically over the last few years, and there are some new players in town -Social Media sites.
Yep – Facebook, Twitter, Pinterest, Google+ and more… They’re all really important ways of getting your content out there in front of the people that need to see it.
That’s not to say that SEO isn’t important anymore – it most definitely is! But…
Now here’s the thing – if you’re a stay at home mom, you’ve probably got a million things to do everyday; things that you’ve GOT to do, things that you WANT to do… and not all of them have to do with spending your time on social media.
Yes, I know that a lot of us are spending way more time on Facebook than we should be ANYWAY… but the time you spend there right now (playing Candy Crush, maybe?) probably isn’t super conducive to driving traffic to your business!
So What’s My Social Media Strategy?
Over the last few months, I’ve developed a social media strategy that works really well for me. I focus most of my attention on Twitter and Facebook, with Pinterest and Google + being my secondary platforms.
There are a couple of reasons for that. If I was blogging about recipes, or crafts, or fashion, or anything that I was making and selling… I’d definitely pour a lot more of my time into Pinterest and Instagram. Those platforms are super visual and so they lend themselves really well to things that you can show people.
But what I do here – teach stay at home moms how to create a profitable blog – isn’t something you can take pretty pictures of to show people. Sure, I try to make sure that I have attention-grabbing graphics in all my posts, and I add infographics and other images whenever I can – but generally, my blog is about information. So I like to share it on Twitter and Facebook – places where moms looking for information on blogging are more likely to be.
As far as Google+ – it’s a great platform for some things, but the majority of moms are on Facebook. That doesn’t mean I ignore Google+, it just means it’s not my primary focus.
So, before you even worry about the tools you should be using, make sure you know what social media you’re going to focus on. Figure out where the people in your niche are spending their time and start building a presence there.
And once you’ve figured that out, figure out what tools you’ll use to rock it – here’s what I’m using:
1. CoSchedule – Coschedule is AMAZING and I don’t know how I survived without it. It’s a drag & drop editorial calendar for WordPress that helps you schedule your posts and your social media messages. The key here is that it helps you save SO MUCH TIME by letting you schedule your social media at the same time as your post! (As of Sept 1, CoSchedule has stopped integrating with Pinterest because of reliability issues. You can read my full Coschedule review here)
When I write my blog post, before I hit publish, I simply go down to the CoSchedule scheduler and tell it when to post my messages to social media. I can post to Twitter, Facebook, LinkedIn, Pinterest, Buffer and Google+ pages. Not only that – I can post to different pages on FB as well as my personal profile. And with Pinterest, I can schedule posts to any of my boards – even group boards that I’m a member of!
CoSchedule also gives you 3 different ways to post – Text, Link, or Image. If you use the image post, you can choose from the images on your blog post to share – which means if you have 2 or 3 great images on your post, you can share each of them directly to social media with a link back to your post, at different times – even different days! It just gives you so many more options to get traffic back to your blog.
You can schedule your Social Media to go out at the same time as your posts, the next day, the next week or the next month – you have complete control over the date AND the hour. That’s SUPER handy for us busy moms – I tend to write my blog posts late at night, so it’s really convenient to be able to schedule my social media posts for the morning when there are more people online.
So no more writing my blog post and then spending time going to all the social media sites to post it. No more spreadsheets to know when and where I’ve shared my links – Coschedule does it all for me! It’s freed up so much time for me, AND helped me increase my traffic. Check out CoSchedule here!
2. Swayy.co – We all know the 80/20 rule, right? Only 20% of what you post should be promoting your own content; the other 80% should be sharing other information that is useful to your followers.
Because let’s be real – it’s social media, y’all. You’re supposed to be sociable.
People don’t follow you to be bombarded by a constant sales pitch. They want to be amused, entertained, enlightened. And if you do that, they will love you, and when they love you, they will trust you when you tell them they need to buy something.
So where do you get great information to share with your followers? Swayy.co is a huge part of that for me. With Swayy, I just plug in a few keyword topics for my niche and Swayy provides me with links to great content that my followers will love. And it really works. Since I’ve started using Swayy, I’ve seen an increase in retweets, shares and conversations – AND followers.
What’s more, there’s a Chrome app for Swayy – so now I can share any web page I come across, not just the ones that Swayy recommends. An AWESOME benefit from Swayy – their analytics. You get to see which posts are getting the most clicks – so it gives you some great information on what kind of content your followers are looking for. All you have to do is write more stuff like that!
With the free version of Swayy, you get one dashboard that allows you to hook up to one account from each of Facebook, Twitter and LinkedIn.
3. TweetDeck – For me, TweetDeck is the best tool out there for organizing and tracking my Twitter feed. In fact, if it weren’t for TweetDeck, I probably wouldn’t use Twitter at all.
If you spend a lot of time on Twitter, you’ll end up following a lot of people. Once you start getting over a couple of hundred people, it starts getting REALLY hard to follow all the conversations. When you follow a thousand or so, your feed starts going by pretty quickly!
So I love being able to sort my feed out – and there are so many ways to do it! You can create columns based on search terms, hashtags or lists. Face it – you probably aren’t interested in everything that everyone has to say. But, you ARE interested when they start talking about certain topics, right? That’s where the columns come in so handy.
I have a column based on the hashtag #SEO – when ever someone tweets using that hashtag, it shows up in my feed. I can choose to only see people I follow, or to be shown EVERYONE who tweets using that hashtag. I have a list of the mommy bloggers I follow – I see all their tweets in a separate column. I have another column for people who consistently tweet really awesome stuff.
Columns are so easy to set up – it just takes a few seconds! Any time I want to take part in a TweetChat, I just set up a column using the hashtag for that chat – and I can easily see everyone’s tweets!
But that’s not all TweetDeck does – it also lets me schedule tweets (do you see a theme in all three of these tools??)! A key to social media success is consistency. It’s kind of like a 24/7 party – and if you’re only there a few minutes a day, you aren’t going to be noticed by very many people.
So, a few times a day, I go into my TweetDeck and check out recent tweets from the people I follow – I go through my columns and comment, favorite or retweet posts that I like. First of all – most of those posts would have been long lost in the Twitterverse if I didn’t have my columns making it so easy to find them.
But also – it would probably be kind of annoying to people if I did 3 or 4 or more retweets right in a row all at the same time. So I can schedule those retweets out over time! That keeps me from being annoying (and getting muted or unfollowed) and also lets me be “present” at the party even when I’m not actually there. Checkout TweetDeck Here.
So those are my 3 big Social Media tools.
I use them consistently every day. When I write my blog posts, I schedule out a month of social media shares of that post using CoSchedule. At night before bed, I schedule 10-12 posts from Swayy to go out over the course of the next day to both Twitter and Facebook. And then during the day, I schedule RTs and comments (as well as the occasional blogging tip or inspirational quote) using my TweetDeck.
I also want to give a special shout out to the Buffer App – it’s another tool I use for retweeting and sharing. When you install Buffer, you can quickly add any tweet to your “queue” to be tweeted out later. It’s very handy when I want to very quickly retweet several things, but don’t want them all posting at the same time.
It took me a long time to find this method that works for me. I love that I can get my social media done quickly and know that I’ll be “at the party” even if I’m busy doing other things – like cooking, or playing PS3 with my kid.
If you’ve found this article helpful, what’s your next step? Well, why not sign up for my newsletter so you’ll always know when new content is available? Just plug your email in down below – you’ll also get the e-report “Getting Massive Traffic with Social Media”. Sign up now – all the cool kids are doing it! 😉