As a blogger, if you want to drive more blog traffic, you have to post high quality content.
It works in two ways for you:
First, you start building authority. When people see a link to you in social media, they’re like “I KNOW her stuff is always good – I need to go check this out”. They trust you and they’re more likely to share your links. Win for everybody.
But high quality is also what makes the search engines happy. Keyword stuffing and crazy backlinking may work for a little while, but they only get you so far. If you really want to rank, you’ve got to have good content – and high rankings means big traffic.
So how do you write high quality content that ranks well and gets shared?
It All Starts with the Headline
Your post title, the headline, is vital if you want to drive more blog traffic. After all, if the headline doesn’t attract attention, no one is going to click it. As much as we all claim to hate the “click bait” headlines from places like Upworthy and Buzzfeed, we still feel compelled to click them.
This is especially important when they do a search – the title needs to stand out from all the others in the list. It needs to tell people what the article is about, without giving away too much. And a keyword in the title also helps the article rank better.
Here’s one of my little tricks – In most cases, I try to use an SEO friendly title for my blog. But in the image, I may change the title to make it more “click bait-y” when I share the image on social media.
Tip: Having trouble creating engaging headlines? Check out this free download from Alice Seba – How to Craft Attention-Getting Headlines – It includes a “swipe file” with dozens of headline examples that you can use.
Be Emotionally Engaging
People want to feel connected when they read your content – even if they’re just trying to learn how to do something. Adding personal stories can help make that happen, by tossing in a dash of your personality.
You want your post to feel like a conversation. The easiest way to do that is to imagine that you’re writing to your friend. Keep that person in mind, and your text will be a lot more personable.
It also helps to use the words “you” and “I” in your post. When I’m writing a post, I always feel like I’m talking directly to you, so I do that naturally. I’m not writing a report here, I’m writing to YOU, to try and help you figure something out. If you do that in your blog posts too, you’ll find that your readers will be much more connected to you. They’re more likely to return and to share, which will drive more blog traffic.
Ditch the Big Words, Professor!
Like I said – this isn’t a college thesis. You don’t need to use a bunch of big words to look like you know what you’re talking about, it just makes it hard to read. Keep your language simple and friendly.
If you ever hang out on Reddit, you’ve probably seen this code people use sometimes when they ask a question: “ELI5” – it means “explain like I’m 5”. The idea is to take a possibly complicated subject and explain it in a way that anyone can understand. It’s a really good thing to keep in mind while you’re blogging!
Evergreen Content is the Backbone of Your Blog
If you’ve never heard the term before, content is “evergreen” when it’s about questions or problems that people have all the time. If you’re posting about news topics or popular celebrities, your content is NOT evergreen. On the other hand, if you blog about Christmas recipes, it could still be considered evergreen – because it’s going to be popular every year – year after year after year.
Whenever you’re online, look for questions that you see lots of people asking – problems that lots of people have – and solve those problems! Answer those questions! That’s where your traffic will come from.
Having lots of evergreen content that is specific to your niche is also an excellent way to let the search engines understand what your blog is about so they can drive more blog traffic to you.
Quality Over Quantity
People ask all the time “How often should I post to my blog?”
I think every blogger has their own opinion on the answer! When I started this blog, I blogged as often as I could, because I wanted to get a good base of content built up quickly. But once I had about 100 posts, I slowed down to 2-3 posts a week.
Because I want to take enough time to be sure I’m always posting high quality content. You deserve my best, and I make every effort to give it to you. I can’t do that if I’m pumping out articles every day, just because someone says that’ll drive more blog traffic. It very well may in the short term – but I’ll get more people coming back if what they read is high quality.
Write however many posts a week as you feel comfortable doing – but never, ever sacrifice quality for quantity.
Don’t Forget the Pictures!
Statistics (I know, I hate that word too!) show over and over that people will stay on your page longer if you’ve got images on there. Add screenshots and photos to highlight what you’re writing about. Blogging about your life? Better take pictures to show! You can even use stock photos to add zip to your content if you don’t have pictures of your own.
I love creating my own images with the free website PicMonkey – if I don’t have a photo of my own, I’ll use a free stock image from somewhere like Morguefile or DreamsTime, add some text and my logo and it’s ready to go.
What you should do:
Over the next week – Write a really high-quality piece of content. Go in depth on your topic, and create an attractive headline. Try to connect with your reader, and be sure that you explain any topics clearly, so everyone can understand. Don’t forget to add a great image (or two or three!)
I’d love you to come back here and share it in the comments! I want to see what you come up with!
Remember – the real key to building traffic is taking consistent action – so get to it!.
PS: Don’t forget that Headline Template Download from Alice!