So it’s time to write a blog post.
You sit down and there’s nothing on your mind… So you just start typing.
I’ve been as guilty of it as anyone! I’m the queen of the last minute Google search for an interesting topic.
And that’s ok when you’re just using your blog as a way to chronicle your daily life or express yourself with the written word.
Ain’t nothing wrong with that!
But if your goal is creating a profitable blog – of actually making money with the work you do…
Well, you need to be a little more focused when your plan is to write a blog post that gets results.
And that’s what my blogging buddy Jackie Lee and I talk about on this episode of the Blog Workshop.
These 7 questions will help you know exactly what direction your blog posts will take so you can get the results that you want.
7 Questions You Have to Answer Before You Write A Blog Post
- Who am I talking to? (If your answer is “everybody” – BZZZZ! Wrong answer!)
- What’s my goal with this post?
- What’s my topic? (The more specific, the better)
- What product, service or idea will I be sharing?
- What makes that product, service or idea so awesome?
- What level of knowledge does my audience have? (Speak to them at their level)
- What should the reader do next? (Click here? Opt in?)
Being able to answer those questions helps you create content that’s way more valuable for your readers. When you write with a clear focus in mind, it’s going to come across to them as they read. They’ll get more from what you write, and will know what to do when they finish reading.
Before you write your next blog post, take a couple of minutes to make sure you’ve got all these questions answered. Give your post a goal – something to aim for – so you’ll know when it’s on target.
PS. If your goal with your post is to get people to click through to an affiliate offer, check out this course from Pajama Affiliates – How to Write Blog Posts That Convert Sales
You might have the right keywords, you might be targeting the right people, but the reason you’re not converting the sales is because you’re not applying the simple steps outlined in this course.
The internet is a fast paced place – learn how to create posts that get your readers attention where you need it.