Your list is truly the most important asset you have as a marketer – and if you’re a blogger who intends on earning money, you are a marketer.
I know that the idea of starting your email list can be a little scary – it seems like something “professional” people do; big name bloggers; people that actually have huge followings.
Well… How do you think they got those huge followings?
And by the way, I’m not talking about some sort of automatic email thing that gets sent out every time you post, I’m talking about an honest to gosh email newsletter that you write and send to your readers. A way to communicate with them, to let them know more about you, and a way for you to learn more about them.
When someone gives you their email address, they’re already proving that they’ve developed trust in you. They are trusting you with their email address, and are actually telling you they WANT to build that relationship in a much more serious way than a Facebook like shows.
How many people see your Facebook or Twitter updates? Well, every single person on your list will get your email. Sure, they might choose not to open it, but you know that they at least saw it, and it’s keeping you in their mind. I’d rather get one person on my email list than 5 likes on Facebook or 10 followers on Twitter.
All that said – I know it’s a scary step. It seems really technical and it’s something you’ve never done before and it’s kind of freaking you out a little.
So first of all, if you haven’t started yet, I really recommend signing up with Mad Mimi. I’ve used MailChimp, I’ve used AWeber, and in my opinion, Mad Mimi is the easiest email service to get set up with and to understand, and they have AWESOME customer service people.
And then, watch this video. I”m going to show you how freaking easy it is to put a Mad Mimi opt-in box on your blog. Literally, it’s as easy as one click, a copy/paste and save. I also talk a little bit about some of the terminology of email marketing, like the difference between broadcasts and autoresponder messages (what Mad Mimi calls “drips”).
And although I’m using Mad Mimi here, the method is the same with the other autoresponder services I’ve used – I’ve done the same thing with AWeber and with MailChimp. The buttons you have to push to get the code may be slightly different, but the installation on your blog will be the same.
I really hope this video will help you see that getting started with your email list is no big deal and nothing that you can’t handle.
If you’ve got any questions about opt-ins, autoresponders, broadcasts, or anything else I mentioned in the video, ask away down in the comments! And let me know if you’ve already started building a subscriber list.