While I usually write about using affiliate marketing to monetize your blog, that’s not the *only* way to make money selling other people’s products. Affiliate marketing on Facebook is totally doable and is a great way to supplement your income from your blog.
The problem is that a lot of people go about it the wrong way. They don’t understand how to use Facebook to their benefit, and end up looking spammy – like the people who drop their own affiliate links in the comments on my Facebook page! Grrrr!
There is definitely a right way and a wrong way to pursue affiliate marketing on Facebook – and if you learn to do it the right way, it can make you a lot of money! The trick is figuring out how to cater to your specific audience without ticking off the people who aren’t interested.
In this post, I’m going to go over the three methods that work best for affiliate marketing on Facebook, so read on if you want to learn!
Facebook Fan Pages
One of the most basic ways is to create your own fan page. I have a fan page for my blog (obviously!) and frequently share offers that I think will interest my followers. Anyone can create a Facebook fan page, and although it’s become more difficult to grow a fan page, it’s still a great way to provide interaction, tip and links to products that fit in your niche.
And there’s the secret – the affiliate links you share MUST be to items that fit your niche. People go to my fan page to read about blogging stuff – not to get links to a LEGO play set. It wouldn’t make sense for me to share that.
Fan pages aren’t the only place you can share links – groups are an awesome option too, and can actually work even better than fan pages. Fan pages are usually for people to follow a specific person, but groups are for people with similar interests to get together and interact.
Say for example your niche is vegetable gardening. You should join a few gardening groups on FB. Join in to the conversations in the group, provide tips on growing tomatoes, and answer people’s questions. And sometimes, you’ll get the opportunity to drop a link to an affiliate product that vegetable gardeners might find handy. It’s especially good if someone is having a specific problem and you can share a product that solves their problem.
You can even create your own group based on your niche (like I have, at the Take Action Tribe). Invite all your readers, or keep it limited as a perk for people who are on your email list.
You can have public groups or private groups where you extend an invitation and approve members. This is a good option if you’re collecting names on an email autoresponder list and want to give them access as a “members’ only” perk.
There is also another way to do affiliate marketing on Facebook, and that’s with FB advertising. It’s very popular among many affiliate marketers, but you really have to know how to use it before you throw a lot of money into it.
The biggest advantage of FB advertising is that you can target your ads to a very narrow niche. Because of the extreme targeting, your conversion rate can be very high. That means you pay less for a better result.
With a Facebook ad, you’ll want to use a mix of images and text to produce a click-through. This is something you can split test and see what works best for your particular audience.
Facebook tracks everything, so you can choose the country, age group, interests and even relationship status. That means if you wanted to target single women and promote a guide to repairing your car alone, you could! Or you could target your gardening products ONLY to people interested in gardening. Because seriously, I’ll say it again – Facebook tracks EVERYTHING. Example: I just posted a picture of my sister’s cat on Facebook. I’d never posted cats before. Suddenly, I’m getting a bunch of ads for cat stuff, like t-shirts and key rings. They don’t miss a beat.
Now that you know how to do affiliate marketing on Facebook, why not give it a try? Even George Takei does it – check his page sometime and see how often he shares things from Amazon. But you don’t need a humongous audience like his to find success. Putting the right product links in front of the right audience is the key. Do that, and you’ll start seeing money come in!
PS: Ready to learn how to drive targeted traffic to your blog posts from social media? Check out Free Advertising With Social Media from Pajama Affiliates. Social sharing can drive immediate traffic to your pages so that you have the potential to make sales sooner rather than later – but you have to do it right!