Here’s the deal – I love blogging. I’ve been blogging for over 10 years now, and don’t plan on quitting anytime soon. I love talking to bloggers, I love helping other bloggers, I love creating an income with my blog. But here’s the real secret – I don’t make a lot of money with my blog.
I earn most of my money with my email list.
I use my blog to create content that attracts readers. My goal is to provide such awesome content here on my blog that those readers want to see more of it – so they sign up for my email list. My subscriber list gives me the ability to reach right into people’s inboxes – a much more personal connection.
What’s more, email subscribers are already interested in you and what you’ve got to say – they wouldn’t have given you their email address if they weren’t! And there’s more – people who open your emails are a lot more likely to spend money than people visiting your blog, or even on your social media. In fact, conversions/sales through email have been shown to be nearly double those from Facebook and Twitter.
So we know that emailing is a great way to promote your blog, your products, your affiliate offers and so on; but it’s only going to work if you’re emailing responsibly. In this post, I’ve put together best email marketing tips that will not only help you add more value for your readers, but will help you get more opens and click-throughs.
Make Unsubscribing Easy
If you’re using a reputable email service like ConvertKit or MailChimp, then you shouldn’t have any trouble with this – an option to unsub is shown at the bottom of every email.
This is one of those things that’s a requirement from the FCC in the CANSPAM act. What’s more, I don’t know about you, but if I try to un-sub from an email and there is no easy link to do it, my opinion of that company takes a big dive. It’s extremely unethical in my opinion – so make sure your people can unsub if they want to.
It seems kind of counterproductive, but you really want people to unsub from your list if they aren’t into what you’re doing. Don’t feel bad when they leave – be glad! That person isn’t one of “you’re people”, and it’s good to get rid of the people who don’t fit. When everyone on your list is a part of your tribe, then your open rate is going to be sooo much better!
Respect Your Subscribers’ Privacy
Yes, you can sell an e-mail list and get a good amount of money for it. But unless you have explicitly received permission from your subscribers this is something you should never do.
Always treat your subscribers with respect and gratitude.
Three a Week is Enough
There might be times when you need to send more email – like in the build up to a launch, or if you run across a super deal that you need to get out to to your followers quickly. But generally, two or three emails a week is just fine – otherwise, you run the risk of overwhelming their inbox and they’ll stop opening your emails.
Avoid ALL CAPS
All caps is annoying anywhere – but in your in-box, it’s horrible. It looks like spam. It looks like you just got your first email account and computer and don’t know how to turn off the caps-lock. Don’t do it!
Use Re: With Caution
Using ‘Re:’ in the subject header is a great way to draw attention to your e-mails. It’s also kind of manipulative, because it essentially amounts to tricking your readers into thinking it’s a personal email. Occasionally, it fits, like if you’re actually sending an email that’s in regard to something you’ve talked about previously. But don’t use it too often.
Whether or not your e-mails are welcome in someone’s inbox or frustrating will ultimately depend on whether or not you provide value. As long as you offer value, people will have a good reason to read what you’re sending them and they’ll be happy to see your name pop up in their inbox.
Don’t just send a bunch of self-promotions or ads to buy stuff – Be useful. Email to your subscribers like you would to a friend. Give them things they need.
Keep It Short
People don’t have all day to spend reading an email. Try to keep them short and to the point.
Bonus tip: While we’re on the topic of emails – PLEASE remember to have a real address show up at the bottom! I keep seeing this question come up in forums, where bloggers feel uncomfortable about having their home address in their email, and I totally get it, especially if you’re blogging about your family.
But here’s the deal – this is another one of those CAN-SPAM things, you MUST have a real address down there, where you can physically receive and pick up mail. It doesn’t have to be your home address though – it can totally be a PO Box if that works better for you. In fact, you can partner up with a buddy and both of you use the same PO Box. Or if it’s cool with your boss, use your work address (I did this for a while, because my boss was cool like that 😉 )
When someone signs up for your email list, you should feel proud and privileged that they trust you with their email. Treat your subscribers like gold, write to them as if you’re writing to your best friend, and you’ll soon have an email list full of people who not only trust you, they’ll look forward to receiving your emails and purchasing from you.