Welcome to the Monday Morning Blog Workshop!
This month Jackie Lee and I are diving head first into the wonderful world of content. Last week, we talked about how you could recycle content – if you missed it, you can pop over and check it out here.
Today, we’re going to share with you a bunch of different kinds of blog posts. A lot of times, we sit down and just start writing… or maybe that’s just me? – and we can really get into a rut.
But there are so many different ways you can share content on your blog! In fact, this information works GREAT with last weeks post about recycling – because once you have the information you want to share, you can pick several different ways to share it.
As we go over these different types of blog posts, what I’d love you to do is grab a pen and notebook, and write down each one. Then, the next time you’re feeling stuck for something to write about, you can look at the list. While this isn’t a list of blog topics, I promise you, it will help get your mind out of a rut and thinking how you can do things differently – and I bet you’ll find that a post idea will suddenly come to you.
I hope this information was super helpful to you! Don’t forget – it’s really all there to help you take action!
Edit: By request, I’m going to list the different post types here, and a little bit about what we said. This may not be in the same order as the video, I’m using my notes for this:
List Posts – Super popular. You can make a list of a topic like “7 Breeds of Hypoallergenic Dogs”, or to solve a problem “7 Ways to get Dog Hair Out of Your Furniture”.
Another popular use of list posts is a list of links – “My 10 Favorite ‘Blog Tips’ Pinterest Boards”.
How-To Posts – Several ways to do this. Simplest is simply explaining how to do something; or you can write out numbered steps. Add photos, images or screen shots of each step for something more detailed. Or, make a video showing how to do it.
I use BB Flashback Express to make my desktop recordings – it’s free!
Interviews – If you can snag an interview with someone interesting or who is known in their (and your!) field, go for it! Have some questions about traffic? Find a blogger who is an expert on traffic – ask your questions, write your post based on their answers, link back to their blog. It’s a win-win for everybody – they appreciate the exposure, and they’ll most likely share your article with their readers.
Reviews – Product reviews, book reviews, movie reviews, restaurant reviews – as long as it fits into your niche, go for it. Product reviews are awesome, give an honest and fair review and then link out to the product with an affiliate link. If people use your information and link to purchase, you get paid!
Stories – A story does not have to be about something in your niche, but it has to have a moral or lesson that can be applied to your niche. Jackie Lee is an expert at this and did it very well in a recent story about her daughter learning to ride a bike: Go To the Tree and Other Things To Say To Yourself To Get You Where You Want to Go.
FAQs – Frequently Asked Questions. This is a great one if you’ve been in your niche for a while and actually have questions that people ask you over and over. You can also visit forums in your niche, and look for the things that people ask a lot. Don’t just make up some bogus questions simply because you feel like answering them, though – that’s kind of shady.
Cheatsheets and Checklists – Have you come up with your own cheat sheet or check list that helps you do something better? Maybe a check list for sharing your blog posts, or a cheat sheet for getting stains out of laundry? Set it up as a .pdf, (most word processing programs let you save as a .pdf now), make sure you’ve got your blog URL on it somewhere (if someone uses it, likes it and wants to use it again, it makes it easier to find you!) and share it on your blog where other’s can download it.
Printables – #7 there can be a type of printable, but those aren’t the only things! Maybe you design pretty graphics that can be printed and framed or used in other types of crafts – if it fits in your niche, go for it! Share and let people print them from your blog. Poems and cards for Mother’s Day, Father’s Day and so on are super popular.
Controversial Posts – Is there something that ticks you off? Is there a topic in your niche where your opinion seems to go against everyone else’s? Say so! Don’t hold back – make sure it’s very clear exactly how you feel. Your blog will NEVER please every one – so don’t even try. Give your opinion and stir up the hornet’s next. It’s a GREAT way to go viral.
But never, ever be controversial JUST for controversy’s sake – if it’s not authentic, it doesn’t work.
Current Events – current events can bring a lot of traffic at one time, but these posts aren’t typically evergreen unless they’re about an annual or otherwise recurring event. Most current events have to do with the news – so it pays to follow influencers from your niche in social media; it’s the best way to know what’s going on before everyone else does.
You can actually embed posts from Twitter, Facebook and other social media directly into your posts, really makes your blog look current and topical.
Blog or Web Design – can you design themes? images for blogs or websites? If you can use Photoshop or Illustrator, you can share your designs for other people to use on their sites. For example, here is a set of social media icons you can download – Simple Flat Social Media Icons