Creating a Killer About Me Page for Your Blog: 5 Things Your Readers Want to Know

Creating a Killer About Me Page - 5 Things You Need to Tell Your Readers on Your About Me Page #Blogging101 #BlogTips When we talk about blog design and usability, we’re talking about the things on your blog that help your readers use your site more efficiently.

Dudes – I swear I just heard your eyes glazing over while you read that.  Mine glazed over writing it!

But it has to be said.  Your design isn’t about what you think looks cool, or how pretty you think it is – it’s about what makes your site easy to use for your readers.

And that brings us to today’s topic – your About Me page.

Just like every other thing on your blog, your “About” page has to be written for your readers – not for you.

I hear you asking right now “Um, Kelly, isn’t it supposed to be all about you on your “About Me” page?

Well, not really. Here’s the thing: People don’t really want to know all about you. They want to know a little, to be polite, but what they really want to know is what you can do for them. 

A lot of bloggers take “About Me” literally and share their life story, but that’s not really why your readers are on the page. They want to learn about your blog. They want to know that they’ve come to the right place, that they’re going to find answers to their questions, solutions to their problems.

So how do you write an about page that gives your readers what they want and helps you achieve your goals?  It just so happens I’ve put together a list of 5 things you need to tell your readers on your about me page:


Tell Them They’ve Come to the Right Place. 

You know who your niche is, so welcome them. Tell them you’ve been waiting for them. Say “I know why you’re here and what you’re looking for.” When they read the first paragraph of your about page, the reader should know whether they fit in here or not.

Jeff Goins does this really well on his about page for writers when he says:

Here is where we wage war on the blank page, where we band together to find purpose in our art and lives, where we discover our true voices. If you have a passion for creativity and changing the world, this is for you.

If you want to be a writer- doesn’t that inspire you? Doesn’t it tell you that you’re in exactly the right place?

Sue Ann Dunlevie is another one who lets you know right up front whether or not you’re in the right place, simply by asking a few questions:

Want to start a profitable online blog—without the overwhelm?
Want to grow your blog audience—without the guesswork?
Want to get more traffic, more subscribers, and maybe even eat more chocolate?

Sue Ann tells you exactly what you’re going to find on her blog – and if that’s what you’re looking for, you’re in the right place. And I love that she does it with a little bit of humor – that clues you in that her blog posts are probably going to be informative, but light-hearted, a great combination!


Tell Them Who You Are

While you want to avoid talking too much about yourself, do let people know who you are and why they should listen to you.  They don’t need to hear about your Masters thesis or the 74 hours you spent in labor with your first child – unless those things are relevant to your niche.

If you check out my About Me page, you can see I’ve talked about being a wahm/mom and my experiences as a blogger, because those things are relevant to why someone should want to read my blog. I want to connect with moms that blog – because hey, that’s what I am! And by telling you who I am, I’m letting YOU decide if this is the right place for you.


Tell Them Where to Start

Most people who come to your about page are going to be first time visitors. They come to your about page because whatever they read was good enough that they wanted to learn more.

Now that they’re here, you should definitely point them to your best content.

There are a few ways you can do that – a simple list of your top posts is fine.  But if you have a great series of posts that makes a good starting point, definitely direct them to that.

Let visitors know where to find the best content you have – even if it’s not on your blog. If you’ve got a great youtube video, send them to it! If you have an ebook to sell, let them know! This is a great place to get people while they’re excited to learn about you.


Tell Them How to Contact You

Yes, you should have a contact page. On your about page, tell people to use it.  Stick in a link and tell them “Hey, contact me here!”

If you don’t have a contact page yet, Contact Page 7 for WordPress made my list of 7 must-have plugins. It’s simple to use and just about everyone in the world uses it.  If you’re on Blogger, they’ve got their own Contact Page widget that’s also really simple to use.


Tell them to Subscribe

Your about page should absolutely have an opt-in box where visitors can sign up for your newsletter or email list. You’ve got a new visitor here – they loved something you wrote, wanted to learn more about you.  For goodness sakes, don’t let them get away without signing up for your list!


So – how does your About Me page measure up?  Let me know what you think – and share your about me page in the comments!









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31 responses on Creating a Killer About Me Page for Your Blog: 5 Things Your Readers Want to Know

  1. Fantastic!
    I just updated my ‘about page’ & I see I’m going to have to go right back & rearrange it some more 🙂

    I’m on my iphone & scrolled right down to the bottom of your post, noticed something I really liked, that right at the end after all the adverts there’s the ‘connect with me’ options – facebook & twitter, bringing it all back to ‘hey! I’m still here!’ Going to check my site & see if I need to implement that change too 🙂

    I just launched a Social Media Strategy Community #StrategySaturday – I’d love to get your opinion/ feedback on this short ‘taking the temperature of your social media strategy’ survey 🙂
    Steph @MisplacedBrit recently posted…Gooseberry Mascarpone Filled EclairsMy Profile

    1. Hi Steph – thanks for stopping by! That’s very observant about the social media widgets at the bottom – I’d really rather have people sign up for my email list, but I like the social proof that the widgets add, plus if someone makes it to the bottom of the page without subscribing, hopefully they’ll at least follow me on FB or Twitter 🙂

      I took the survey – really cool idea! I love that it gets people to take part, gets them interested and then gives them the option to join your list – by the time they get there, they’re already feeling invested in the outcome, so are more likely to sign up.

      Also, shout out to another expat! 🙂 I started blogging the same way, about my life here in Peru. 🙂

  2. Perfect post from Kelly!

    I whole-heartedly agree with using your About page as a place to tell your readers why they should read your blog.

    As a freelance writer, my About page is a place to tell clients why they need me to write their content (and not some other freelance writer). They’re not going to hire me if I spill the beans about why I got into writing in the first place!

    They want to know I can bring them traffic and social shares and ultimately make them more money!

    As a blogger, it’s a good idea to tell your readers a little bit about why you started blogging, but to do it in a way that will benefit the reader. You made great points!

    Be on the lookout for my version next month!

    Elna recently posted…5 Tactics to Boost Your Popularity on PinterestMy Profile

    1. In writing this post, I realized a few things I could be doing better with my own page, so I’m going to be changing it up soon! Look forward to see your new version, Elna 🙂

    1. One thing I love about blogging – you never run out of things to improve! (Wait… or is that one of the things that drives me crazy?? 😀 )

    1. Hi Joanne! Your blog is lovely – the colors and layout are friendly and inviting. The only ‘About Me’ I find actually takes me off of your blog to an “About me” site which really doesn’t have much info – and, is off of your blog. I’d much rather see something that kept people on your blog. Thanks so much for stopping by!

  3. Hi Kelly! Just found your blog today and am learning so much 🙂 rewriting my About page now and am liking it better already. I LOVE that you recommend taking the focus off yourself; that has always made me self-conscious, and ends up sounding like a weird, long-winded personal ad! LOL!
    You mention having a link to subscribe. I don’t know how to add that feature to my blog. Is that a plugin? Do you have any recommendations or tutorials for how to do that?
    And please don’t go look at my blog yet; its SOOO far from perfect, and I’m a total newbie and having a trying time figuring out WordPress and how to customize themes. Anyway, I know it’s ugly and needs lots of work 😉 I’m on it! 🙂
    Thanks again!

    1. Hi Crystal! Don’t worry about your blog not being perfect! If there’s one thing I’ve learned, nobody’s blog will EVER be perfect! I’m never happy with mine lol! I love to see you taking action already from what you learn – that’s awesome!

      In order to create a subscription link, you need to sign up with an autoresponder company – I recommend Mad Mimi (there’s a link in my sidebar!). They’ve got a free account that’s perfect for people just getting started, and they’re the easiest to work with that I’ve used, very user-friendly and have a great support team. And I made a video post right here that shows you how to add it to your blog!

      Hope that helps – if you’ve subscribed to my newsletter, you’ll get an invitation to join the Tribe on Facebook, I hope you’ll do it! We’ve got a lot of great bloggers of all different levels and everyone’s super friendly and helpful!

  4. You are absolutely right. I was looking on Pinterest for ways to improve my About Me page. I saw that you are a WAHM, and so I knew I had to visit your site and read your tips (WAHMs unite!). Wow, speaking to your niche really works! I am definitely going to implement some of these tips. Thanks so much for the info…


    1. Thanks so much, Reena! Absolutely – having a niche and knowing who you’re talking to is one of the most important parts of having a successful blog. Let me know when you update your about page, I’d love to check it out!

      1. I actually started working on it shortly after I read your post. Have a look and tell me what you think. I know the picture is a little dark. I’m working on getting a better headshot. I would love your feedback!

        Thanks so much!

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    1. Thanks for your comment on my blog,”Inspiration! (Can I call you Inspiration? Your name is pretty long) Or maybe you’re Rosie, like in the Gmail address, or maybe you’re Mark Hanks, from the blog you link to. Either way, it’s pretty hilarious to ask if I have any suggestions or tips for new blog owners, when that’s what my whole fucking blog is about. “I know this is off topic…” Um, no. It’s exactly on topic, but you wouldn’t know that because you’re just copy/pasting comments and dropping your link – a link to your OWN blog that is also on the same topic. It’s called comment spamming, dude. Good people don’t do it. You, on the other hand, are either stupid, or an asshole.

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