The kind of content you can post on your blog is really limited only by your imagination. In fact, putting info out there in new and different ways is pretty much the cornerstone of building a following.
No one wants to read the same dull boring stuff over and over, but people do absorb info in different ways. That’s why it’s not always a bad idea to repeat the same information using a different type of format.
If you’ve gotten into a bit of a rut publishing the same kind of post over and over, I hope this list will give you some ideas to break up the monotony! These are all ideas that you can use to quickly create a post that will help drive engagement and give you a more effective web presence.
1) The Ubiquitous List Post
Some people say that list posts are in too many places and that they’re getting old and people don’t like them anymore. Those people are
stupid er, wrong.
Here’s the deal – people LOVE lists, but they’re tired of seeing the same boring title all the time “The Top 10 __________”. So stop with it all ready.
First of all, try using odd numbers in your list; it’s been shown over and over that people are 20% more likely to click on an odd number than an even number. BUT… there is an exception to that. According to the folks at Rutgers University, once you get beyond 10, people do like to see round numbers – lists that end in 0 or 5 are far more popular than those that end in any other number.
But there’s more to it than just the number you use. Mix up your adjectives, make your headline pop! Instead of “Top 10 Broccoli Recipes”, try “10 Delicious Broccoli Recipes That Even Your Kids Will Love!” Or “10 Quick and Easy Broccoli Recipes That Save Time in The Kitchen”.
These kinds of titles speak to peoples needs – their kids won’t eat their veggies, or they’re too busy to cook healthy, and YOU have the solution! Heck, you’ve got TEN solutions! That’s going to get your post opened.
There’s actually a formula for this –
Number + Adjective + KeyWord + Rational + Promise = Excellent List Post Title
One last tip from my friend Jackie Lee over at Zen Wahm – Instead of saying “The 10 Best” or “The Top 10”, try some titles where you say “My 10 Favorite….”. People want to know more about you, right? Tell them what your 10 favorite broccoli recipes are! Or your 10 favorite crochet patterns, or your 10 favorite workouts… People may love you, but they still want to judge you on your choices — so add a call to action like – “Agree? Disagree? Tell me how wrong I am in the comments!” It’s an amazing way to get engagement on your post!
2) The Video Post
If you haven’t added video to your post repertoire, then this should be the year you make it happen! Video does not have to be long – you can record a quick video showing people how to do something and have it posted in almost no time at all.
Your phone is your pal! Make a quick video showing people how to chop an onion quickly, or how to make a chain stitch, upload it to YouTube, then toss it on your blog with a couple hundred words about how you learned, or where you were last using this technique… The most time consuming part of the whole process is the upload!
See, when your blog is nothing but text post after text post after text post… well, it gets boring. Throwing in videos posts is not only quick and easy, it’s a great way to add a little variety to keep people coming back for more.
People love to see you in video – it makes you an immediate celebrity in their eyes “Oh, you’re that chick with all the videos!” They see you more as a real person instead of a URL, and that creates instant likeability, trust and engagement.
3) Curated Content
There seems to be some confusion out there as to just what curated content is. Basically, it is providing links to posts from other blogs or websites in order to share great information with your readers. This is a great quick and easy blog post idea when you need to get something posted fast, and also gives some nice SEO benefits. Let’s talk about both of these aspects very quickly.
First, successful content curation is more than just a list of blog posts with a link. It’s also NOT about taking the other person’s content and posting it on your blog — even if you’re linking back to them, that’s just stealing. A well done curation post should have a topic – to use our example above, let’s say our 10 favorite broccoli recipes. You’d write up your own short description of each recipe – a few lines (maybe, what makes this one of your favorites?) possibly with a thumbnail image from the original, and then link to their post.
Read this article on fair use of copyrighted material in content curation if you have any doubts about whether you’re doing it the right way or not. #6 specifically talks about image use, which is what so many bloggers seem to have a question with. Of course, the best option is to get permission from the original copyright owner before using an image or other content.
Then, we have the SEO benefits. Linking out to authority sites from your blog does help your search engine ranking, especially when they’re in your niche. When the Google spiders crawl your site and see you linking out to many different authoritative sites in the same or similar niche, it draws the logical assumption that you are also in that niche, and furthermore it considers you an “expert” – a hub of information in that niche. So clearly, if you do the occasional curated site, linking out to niche-appropriate authority sites, it helps Google recognize your legitimacy in that niche.
I know that got kind of tech-y there and I said ‘niche’ way too many times, but don’t worry – here’s all you really need to know
4) PLR – Don’t Hate!
People say “Ewww!” every time I talk about PLR, but dudes, in my opinion, PLR can help you become a BETTER blogger and there’s nothing wrong with using it if you want to. And if you don’t want to – that’s ok too!
Imagine you had a store that sold dresses that you made by hand. And you started getting more customers than you could handle – so you hired a couple of other people to start cutting out the fabric for you, and then you would sew it together. Maybe you had one person do some of the sewing even, and then you added the finishing touches to make sure each dress was personalized in your own way.
That’s kind of how PLR (private label rights) content works. You can purchase articles that have already been researched to use as the basis of your own post. Clearly, if your blog is a personal blog about your family, it’s not going to be appropriate for you. But for people in niche markets like health, beauty, fashion, weight loss, make money and so on… It’s awesome. PLR is much less expensive than paying a full time writer, and you can use it like those pre-sewn dresses; you add the finishes touches, add in your own experiences and make it your own. It’s much faster than creating a post from scratch, because all the research is done for you. Learn more about using PLR with this free PDF.
5) Guest Bloggers
The fastest and easiest way to get a blog post done? Have someone else do it! Finding other popular bloggers in your niche is easy, and there are lots of people out there who are happy to guest post. And guest posting is good for you AND them!
About a year ago, Google made some pretty heavy remarks about guest posting; I think Matt Cutts exact words were something like “Stick a fork in it, it’s done.” But the truth is that it’s really not. Using guest posting as a spammy backlinking method – yeah, that’s over. And it shouldn’t have ever been a thing in the first place, but there’s always someone out there looking for the easy way to make things happen. And those people took advantage of the benefits of guest posting, created a bunch of little “you scratch my back, I’ll scratch yours” circles and started posting a bunch of crap on each other’s blogs, just to get a backlink.
Here’s a little tip: If you do something “just to get a backlink”, you’re doing it wrong.
Guest post on other blogs because you have something of value to say to their readers. Have people write guest posts on YOUR blog because they have something of value to say to YOUR readers. Don’t throw 30 links in the post – in fact, consider making the links no-follow. What’s most important with guest posting is that you’re getting your name out there and being seen by people who will hopefully love you because your content is wickedly amazing, and then they’ll follow you back to your blog because they want to read more.
But yeah – need more content? Get some great guest bloggers!
Next time you’re in a lurch because you don’t have anything ready to post, I hope one of these ideas will help you create something of quality in record time! What do you do when you need more content fast? Let me know down in the comments!