One of the most thrilling things for a new blogger is when those first email subscribers start coming in. It takes determination and hard work to build a list – and even more so to build a responsive list.
See, getting people to opt-in to is only the first part – what’s even more important is keeping them on the list and keeping them engaged. That means making sure that they open your emails when you send them, and having them eager to find out what you have to offer, so that when you have products to promote, they’ll be ready to purchase.
In this post, I’m going to talk about some of the ways you can keep your readers engaged and responsive – whether you have a list of 100 readers or 100,000.
Send Emails Frequently and Regularly
Momentum is the key in keeping your email subscribers engaged. What do I mean by momentum? It’s like a big wheel – it’s hard to get started, but once it’s rolling, it’s hard to stop.
Your subscribers should get an email immediately upon opting in, and then should start receiving emails from you on a regular and predictable schedule. That first email will go a long way on creating that momentum – you want them to be glad they opened it, which is one of the reasons an opt-in freebie is such a smart thing. Not only is your reader creating a habit of opening your mail, they’re also creating a habit of clicking on your links.
I see some bloggers who say they only send out an email once a month – and that’s just not frequent enough. You want to stay on their minds – the worst thing that can happen is for a subscriber to see your email in their inbox and think “Who?”
But Not Too Frequently
Of course, there’s a flip side – you don’t want to send out emails so often that it gets to point where your subscribers are tired of hearing from you and start deleting your emails without even opening. That point is different for every blogger and every list, but general 2-4 times a week will be fine. You want to always leave your subscribers eager for more.
Be a Tease!
When it comes to your subscribers, being a tease is a good thing! Give them hints to what’s going to be coming up, to build anticipation for your next email. Mention things you’re working on, give them “Sneak peeks” of what’s coming up on the blog. Anticipation is a big part of maintaining the momentum!
This is a great way to communicate with your subscribers. By asking questions, your emails become more personal and your reader feels like it’s more of a direct interaction with you. When they feel like they’re part of the conversation, they’re more likely to keep opening and will feel more engaged.
If you want engaged, responsive email subscribers that open your emails, this is easily the most important tip on this list. Just like your blog posts, your emails need to provide value by being entertaining, informative and useful. Give a tip in each email that will help your readers, or some information that will have them looking forward to your next email.
Switch Up Your Email Content
I subscribe to a lot of email lists – it’s a great way to get ideas and see what other people are doing, and figure out what works. Here’s the thing – too many people send out one email every week that says “There’s a new blog post up, come see it.” If I know that’s what the email’s going to say, why am I going to bother opening it up? You need to switch things up occasionally. Try adding a gift that’s for “email subscribers only” or add in an “extra tip” that isn’t in the blog post.
A while back, I wrote a list of things you can use for opt-in freebies, but they’re are also great to use as random gifts to people who already subscribe to your list to make them feel appreciated and keep them in the habit of opening your emails.
Remind Them Why They’re Getting Your Email
We all tend to subscribe to a lot of different email lists, and you’ve probably had it happen that you’ve got an email and have no idea how you ended up on that list. Well, you can prevent that from happening to your emails by occasionally reminding your readers who you are and how they got on your list.
Every once in a while, I add something along the lines of “You’re receiving this email because you subscribed to receive blogging tips and information in your inbox.” You can also remind them that they can click the unsubscribe button – It might seem counterproductive, but I’d rather have people unsubscribe than lurk on my list and never open!
In closing, the key to a successful list is in your ability to build a relationship with your readers. Let your personality shine through. Think of what you can GIVE to your readers, and not in what you can get from them. Make them feel so happy with everything they get from you that they’ll actually look forward to making a purchase when you have something to sell.