So, the other day, I was talking about how important it is to find your target audience. If you missed it, you can read it here. But that brings up the question – how do you go about deciding on a niche?
How do you know what your target market should be? Going back to the example I used in the other post, if you’re trying to target moms, that’s a huge, giant niche. There are an awful lot of blogs shooting at that same target. It makes it challenging for one single blog to find their way to the bullseye.
You actually have a much better chance if you narrow that niche down. But… how do you do that?
Some people are lucky enough to come into blogging with a clear-cut idea of what they want to write about. But for the rest of us, it’s easy to get hung up on the idea of “being everything for everybody”.
Take me, for example. I’ve been niche blogging for about a decade or so now, so technically, I know what I’m doing. But even so, when I started this blog, I didn’t narrow my niche down enough.
I knew I wanted to help work at home moms start a money making blog, but I let myself get pulled into that “everything for everybody” trap. I was blogging about everything from sponsored posts to paid ads, when my real experience was with affiliate marketing.
It made me feel inauthentic.
And if I felt that way, I’m sure people who were reading felt that way too.
When I realized what I was doing, I was able to narrow down my niche. I focused on teaching how to earn an income with affiliate marketing and was able to turn things around. It made a difference in how I felt about what I was writing and how I connected with my readers.
Finding a blog niche is about finding the audience you truly relate to. So, I’ve come up with five ways you can whittle your target down to a manageable level, because when you try speaking to everyone, no one hears you.
Finding a Blog Niche – Narrowing It Down
1. One way to find your blogging niche is to look at the bloggers that most inspire you. What are those people doing – what market are they reaching out to? If you’re in their market, chances are it’s a topic that inspires you. You can use it to connect with other people on your own blog.
2. Look at the things that you love most in life – for example, say you love dogs, and you love to travel. Well, dogs and travel are both huge markets – but what if you combined them into “traveling with dogs”? It’s an narrow subset of two enormous groups, and would make a great niche.
3. Look at the product that you’re marketing. Seth Godin says you should find a product to sell to your audience, rather than an audience for your product. But what if you’ve already got a business, like furniture refinishing or an Etsy store? In this case, you need to figure out how to attract people who are interested in your product.
Your product or service solves a problem or fills a need for someone, right? Well, who is that person? What is the specific problem or need? Write posts about the problems and needs, not about the product. THEN, show the reader how your product solves their problem or fills their need.
When you’re looking for your audience, be very specific about your products benefits. Look at it from all sides – price, features, uses – and figure out who you should be targeting based on that. Let’s say you’ve got a product that would benefit people searching for work; if that product costs a couple thousand bucks, it’s likely out of their price range. Those are things to keep in mind when you’re picking your target audience.
4. If you’ve already got a list of clients or people who follow your blog, take a good look at them. How old are they? Men or women? Married or single? Parents or childless? Which ones are you most comfortable connecting with? Think of the person on your list now, or in your current network (your friends and acquaintances) that your product would most interest. That’s your target market.
5. Once you’ve done those steps for finding a blog niche and think you’ve got the perfect target market – it’s time to make an honest evaluation. Is this niche big enough to be sustainable? Are there products that you can sell or create that they are willing to buy? If you’ve already got a product or service, is it of value to these people and will they be able to see the value?
If you can answer yes to those questions – then you’ve most likely got yourself a winner of a target market! You’ll be able to connect with it and readers will feel a connection to you. They’ll be more likely to buy your products or services.
What do you do next?
Even after you go through these steps and think you’ve got the perfect niche, things might not work out the way you thought they would – and that’s ok! You can always tweak, modify and test as you go. Don’t give up too quickly on any one strategy though, give it time to start working before you decide to try something else.
I hope this information is of help to you! If it was, I bet you have a friend that will find it helpful too. Why not be awesome and click on one of those share buttons over on the left? 😉
In the meantime – keep living your passion, and keep taking action!
PS: Still stuck with finding the right niche for you? Try Pajama Affiliates course on Finding Your Blogging Niche. It covers:
- Discovering your passions and your problems
- Researching your passion or problem to see if there’s a market and topics to cover
- Narrowing down your passion/problem into smaller more targeted audiences
- Researching to see what affiliate products/programs correspond to the niche