One way you can do that is by “piggy-backing” on topics that are already popular.
Ellen Degeneres is a GENIUS at this – Her show catches videos that are taking off on YouTube or Facebook and then invites the person from the video to be on the show.
Say you’ve got a funny dog video that has maybe 25000 views – now that’s not bad, obviously there’s something people like there. Ellen’s team looks for stuff like that, then invites the dog owner (and their dog!) onto her show to talk about it. Maybe she gives them a year’s supply of dog food and some other gifts. Now suddenly, the video has 20 MILLION views, and everyone is talking about how they “Saw it on Ellen”.
Do you see how that’s a win/win situation for everybody?
Well, you can use that same kind of idea on your blog. I’ve done it right here, by sharing “Feel Good Friday” videos; videos that are uplifting or funny for moms. I found videos that were already getting some views and shares, and just shared them on my blog. One of my most viewed – and most shared – posts is the post I did featuring a mom parody of “Let It Go” from Frozen. The key to success is finding topics that are popular that coincide with your niche.
How to Find Popular and Trending Topics
The trick to finding the “good stuff” is knowing what tools to use. There are a few really good trending topic research tools out there:
Reddit.com – You can do a quick search on Reddit to find trending top stories and videos. This is a great place to find things before they break big somewhere else, especially if you’re looking for something controversial.
Topsy.com – I used to recommend Topsy, but Apple bought them out and closed them down. Bummer! Good thing to keep in mind, though – the internet is ever changing. Instead, I’m now recommending –
AllTop.com – Alltop is a news aggregator that you can filter to show you the things you find most interesting. It’s sort of like going to a newstand, and being able to see all the headlines from all the things. From the site description: “The purpose of Alltop is to help you answer the question, “What’s happening?” in “all the topics” that interest you. You may wonder how Alltop is different from a search engine. A search engine is good to answer a question like, “How many people live in China?” However, it has a much harder time answering the question, “What’s happening in China?” That’s the kind of question that we answer.”
SocialCrawlytics.com – Social Crawlytics is like having a Google spider bot at your beck and call. To use Social Crawlytics, all you need to do is tell them who you want to spy on. Then, their robots will crawl that person’s website, blog posts and social media posts and generate a report. That report will tell you exactly which posts have gotten the most comments, shares and engagement. You can easily find the most popular topics that other websites in your market have written about, and put your own spin on that topic.
Of course, once you find something trending and popular, you need to act on it quickly. Google rewards the early sharers! When you use this strategy, you tie into interest and generate more traffic for your blog. Don’t forget to put your own spin on the topic – it’s not enough to be one of the tens (or hundreds!) of sites sharing the same video. If you can talk about it, link it to your topic and give it your own treatment… Well, that’s how you turn one time traffic into repeat traffic.
And if you do it right, you’ll get more shares and even more traffic.
What I’d love for you to do today is use those resources I linked to and find a trending topic related to your own niche. Figure out how you can piggyback onto it, and write your own post. When you’ve done your post, don’t forget to share it in the comments here!