I think my biggest problem is that I’ve never really stuck with one long enough to see it work – I get distracted (Look! SQUIRREL!) or bored, or worse, feel like I’m doing a lot of work with little return.
Well, this method worked for me – and I think it’s because I was able to work it into my regular “Facebook surfing”. It takes advantage of things that are already popular and puts their power to work for you.
Before I go into it – let me show you what a difference it’s made for me:
This is my likes since the beginning of 2015. You can see that from Jan through the beginning of March, my likes were pretty stagnant. I got about 30 new likes in that time.
And then, mid-March came the great Facebook thinning of the herd, where FB themselves deleted a bunch of inactive accounts. I didn’t lose a ton, but it did affect me some. And frankly, it was kind of depressing to have worked for 3 months to get 30 new likes only to have Facebook wipe out twice that many in a couple of days.
That’s when I decided that if I was going to consider Facebook a part of my blogging traffic strategy, I really needed to make a go of it! You can see that it took almost 2 months before I got back to where I was before the purge – but after that, the growth rate of my “Likes” makes a definite uptick. At this point, I’m getting around 40 new likes a week, where before it took me over 2 months to get 30. I’ll save you the math – I’m getting more than 10x the number of likes that I was getting before!
So – how did I do it?
Well, I had watched this video, with what’s called the Holly Homer method of Facebooking – but I’d had a hard time sticking with it and being as consistent as she says you need to be. I’ve talked to quite a few bloggers who have had success doing what she outlines in this video.
Despite following her directions, I’d never really had anything that I posted that way get a very big reach or many shares – and reach/shares are what’s going to get more likes; after all, people can’t like you if they don’t know you’re there.
So I looked around on Facebook, and I realized that the things that seem to get seen, shared and liked the most are videos, with images in second place. In fact, when you look at a video or image on Facebook, you can see how many people it has already reached.
Anytime a video has views up in the millions, AND if it’s something in line with my niche, that I think my readers would like, I share it. I don’t care where I find it, or too much what it’s about. I used to be really strict about only sharing things that had to do with blogging – but I realized that by doing that, I was BORING people. I was making it too much about marketing my blog and not about connecting with people.
Well, I spend a lot of time on FB – it’s pretty much open in a tab all day long. And any time I go through it, I keep an eye open for videos. When I see one that fits – millions of views, interesting to my niche – I schedule it to share. I schedule posts around 2 hours apart, from about 9am until around 10pm. I’m not exact about it. I mix in my own posts, some affiliate things and posts from sites like Social Media Examiner.
So what has happened? Well, I used to feel lucky if my reach on a post broke 100. Generally, it was around 20 or 30. Few likes, fewer shares.
Now, I’m getting reach up in the 300s, 400s – the other day a post I shared was almost 4000 reach. And they tend to get plenty of likes and shares, too – Which is great, because that’s introducing my page to more people, and those people are liking my page as you could see by the image at the top.
And it’s not just the videos that are getting all the views – because the videos are getting lots of views and clicks (people have to click to watch the video!), it’s boosted the reach on ALL of my posts.
There’s one other thing you can do to maximize this traffic to your posts:
UPDATE: You no longer need to go through all these steps to get to the page with the Invite Button. Just look at any post on your fan page and click the names of the people who have liked it (where it lists the people who have liked the post). The “invite” window will pop up right there!
1. Go to your Insights section of your page. Page down to see your “5 Most Recent Posts” and click at the bottom to see more posts. This will pull up a list of all the posts on your page.
2. Look at the column of the chart marked “Engagement” – any post that has more than 5 likes (that will be the pink line), click on. This post has over 1300 reach, 138 “clicks” (videos get lots of clicks!) and 19 likes, comments or shares.
3. When you click on the text for a video, you’ll need to look at the top of the window that opens up and select “Post”.
4. At the bottom of the post, it tells you how many people liked, commented or shared. Click on the number of likes. It will open up the bottom so you can see the comments, and you’ll now see the words “Bob X, Sharon Z and ## other people liked this post”. (No, not those actual names!) Click on where it says “## Others” and it will open a window that looks like this.
See that little button? You can invite the people who don’t already like your page to like it! I’ve been going through every day and doing this, and it really seems to be working.
NOW – I shared this “Invite Button” trick in the Take Action Tribe Facebook group the other day – and some people said that they don’t have that button on theirs when they open the window, which was kind of a bummer. (PS – yes, I share stuff like this with the Tribe before I blog it or put it in an email!)
You’ll notice that not everyone on this image has the button either – some are already invited, some have already liked (I love those people <3 ) and some people have.. nothing. I’m not sure why that is – but I imagine that it has something to do with privacy settings on Facebook. If anyone else knows more about that – let me know down in the comments!
Also – it may be confusing when it says that the post has 24 likes, but when you pull up the list there are only 6 people on it. That will happen if someone shares your post and people like the one that was shared. You get credit for the likes, but they don’t show up on your list.
Give this method a try – as you can see from my traffic, it may take a month or so before results start kicking in, so be patient and don’t give up! And if you’d like to get more tips like this in your email box, don’t forget to sign up for my newsletter at the bottom of this page 😉