I’m going to be straight up with you – if you find yourself getting up in the mornings, dreading the thought of sitting and writing a blog post, then blogging isn’t for you. At the very least, you should seriously reconsider your niche; if your topic isn’t one that you’re excited to write about, then why are you spending any of the little bit of time you’ve got on this earth doing it?
Blogging is for people who sit down to write, excited about what they have to share with their readers.
That being said, wondering how often you should post to your blog is not a bad question to ask. You may have a lot of things to write about and things you want to say, but you might not have a lot of time to do it in. Or maybe you love blogging, but don’t want it to take over your life (haha… give up now, it will take over your life!!)
The thing is, there isn’t any one-size-fits-all answer to the question.
Some bloggers post every day, some post every weekday – Darren Rowse from Problogger even did a post on the pros and cons of daily blog posts. Some of us just post once or twice a week – and if you look at some of the really big names in blogging, you’ll see that some of them post even less than that and instead use other media – television, radio, books, even social media – to connect and stay in front of their audience.
But if you’re using your blog as your main source of engaging an audience, you need to be completely committed to showing up on a consistent basis – and the more, the better. To a certain point.
More is better as long as you’re sharing quality content. Content that is valuable to your readers. What I’m saying here is don’t write a blog post just to be throwing up a blog post. And “throwing up” is the right phrase there – no one wants to read a bunch of verbal vomit that doesn’t add any value to their lives just because you read somewhere that you should be posting 5 times a week.
So what’s the answer?
The answer is that you should be posting regularly and consistently. Take action on last week’s post on creating an editorial calendar so you know what and when you’re going to be posting. As you go through the steps in that post, you’ll be surprised by how many blog post ideas you can come up with once you understand how to generate them.
Both readers and search engine spiders want to see “freshness” on your blog. Readers will come back more often if they know there’s going to be new content, and they’ll start to see you as an authority – someone who always has new information for them.
The spiders will visit and index you more often too. That’s a good thing – if you blog infrequently, you only get spidered infrequently – it could take a week or more for your posts to get indexed in the search rankings. But if you blog regularly, the bots look for it, and you’ll usually get indexed the same day (even within minutes!)
If you can do a new post every day, awesome! Go for it! If not, 3 times a week, twice a week or even weekly is ok – but you need to make sure that what you write is worth the wait. The important thing isn’t how many times a week you write, but that you’re consistent.
Finally – there absolutely is such a thing as not blogging enough. If you go a week or two without blogging because you’re sick or on vacation, that’s not the end of the world. Start doing that frequently, or going months at a time without a post – well, don’t expect your fans to wait around.
How often do you update your blog? Tell me about it down in the comments!