(This post is part of the A-to-Z Blogging Challenge – Today, we’re visiting with the letter O)
Once you’ve been blogging for a while, you start getting a pretty good library of blog posts.
You’ll also notice that you’ve got certain posts that, when you shared them the first time, brought in a lot of traffic and then after a day or a week or so, that traffic trickled off.
Now, some of them are going to be topical – maybe it was about a current event or a new development in your niche. But others are going to be what we call “evergreen”. That means that next month, next year, even years from now, that post will still be relevant and useful. Why let it wither away in the recesses of your archive? Put that great content to work for you getting more traffic!
There’s nothing wrong with sharing posts more than once on social media, in fact, you absolutely should. Not everyone is on Facebook or Twitter right at the moment you shared your post, so the great majority of your followers and friends most likely didn’t see it. CoSchedule has a handy little chart for sharing a new post:
But that’s for new posts – what about your older posts?
Absolutely, they should be shared out over social media again and again!
The best thing to do is keep an eye out on your analytics, and look for the top 10 or 15 posts that are getting the most page views. These are the ones that your audience is telling you are what they want to read, so these are the posts you should be sharing out the most.
Most likely, these are going to be evergreen posts that will always be relevant. You can promote it today, next week and next year – it will still be relevant. I’m going to go over some good tactics for sharing your posts out over a few of the top social media sites.
Facebook – Every new post should be shared on Facebook, with a good title and an eye-catching image. But those top 10 to 15 posts should also be shared at least once a month. Post one every 2 or 3 days. I keep a spreadsheet to help me keep track of when each post has been shared. Make a comment that “this is one from the archive” or mention that it’s one of the most popular posts on your blog, “see if it applies to you, too!” Not all posts have to be shared to your own page or profile, either. Look for appropriate groups and share the occasional post (if it’s permitted in the group!). Don’t be spammy, but share in answer to questions or in threads where it’s allowed.
Pinterest – Pinterest is great because you really can post something as many times as you want without it being a hassle to anyone. Join up with as many group boards as you can that apply to your niche, and share out your older posts on a regular basis to the different boards.
This is something that a scheduler like BoardBooster is excellent for – you can set pins up to share out to all your groups, and it’s completely hands off after that. If it’s a good post, this will put it in front of a lot of different eyes!
Please make sure your images are good quality! You’re going to be wasting your time on Pinterest if people don’t like the looks of your image – It won’t get clicked and it won’t get repinned.
Twitter – Twitter is the absolute easiest, all you have to do is install the plugin “Revive Old Tweets” and it will take care of scheduling out your old posts on a regular basis! You can add hashtags or short notes to the tweet – did you know that asking people to retweet actually gets more retweets?
Google+ – This is another one where joining as many relevant groups as possible will help you. Some groups on G+ are really active, posting your old posts can bring in lots of traffic.
Just remember – if you’re going to share your posts in a group, whether on Facebook or Google+, you need to make sure you’re being an active member of the group. Don’t just drop a link and run!
If a post has done really well for you on one network, make sure that you share it regularly on all of them. You’ll do even better if you can update your posts occasionally – this gives you a legitimate reason to reshare, and it’s good for your SEO.