When you focus on affiliate marketing you probably think of content as one thing – your blog posts. But constantly writing posts and articles can be dull. It’s important to know how to create blog content that isn’t boring if you want readers to follow you and click on your links!
There are so many more types of content you can publish – and each of them can be helpful for your business.
In fact, you can take one piece of content, and use it in a variety of ways – I like to take a blog post and redo it as a video. Same information, just different ways for getting the message out there.
You can also take a blog post and turn it into a slide show.
So to help you get going, here’s my list of 15 different types of content that you can create online – see if you can come up with more!
1. Blog Posts
Probably the most common type of content when we talk about ‘content marketing’ is the simple informational blog post. For a long time, it was cool to write a shorter post, but lately the word from Google is that short posts just aren’t going to cut it anymore, at least not when it comes to SEO. Google is looking for “quality, original content” – so the majority of your blog posts should be at LEAST 500 words long, or even longer if the topic deserves it.
2. Tutorials and “How To”s
While it can be in a blog post, it can also be a video, a slide show, an infographic – or any combination of the above. Tutorials are a really great way to create evergreen content that consistently draws traffic.
Infographics are hugely popular because they’re quick and easy to read. They give readers the ability to absorb important information in a single glance. Because of the internet, people have trained themselves to “scan and capture” information quickly, to decide whether it’s worth reading on, which is why it’s important to know how to create blog content that isn’t boring. Infographics are great for that mindset.
If you’re hip to the idea of creating your own infographics, check out Canva.com, where you can quickly and simply create beautiful informational graphics.
If you plan on recommending products, you may want to think about using a review template to provide consistent information.
It will your reviews more trustworthy, which will have people coming back to your site and recommending it to others that need information.
5. Slide Presentations
Social platforms such as SlideShare make it easy for people to share slide presentations. Use them as a bit of content in their own right, or as visual aids in webinars or videos. One bonus with Slideshare – it’s a social media platform, so people can follow you; you can also share it across other social sites.
6. Landing Pages
Yes, your landing page can be considered content! They’re especially effective when done with video.
Don’t know what a landing page is? Technically, it’s any page that people land on when they come to your blog from somewhere else. But you can create specialized landing pages that are very effective for getting your reader to take a specific action – like sign up for your list.
7. Facebook Live Video
Facebook loves it when you do everything directly on their site, and Facebook Live is another way how to create blog content that isn’t boring. If you lead a group on FB, this is an excellent way to bring some life to it. You can use it as a Q&A or to deliver any other kind of information. What’s awesome about it is that people can watch it live or catch it later.
8. Sales Pages
The sales page is – as the name implies – where you promote your product. Sales pages can come in many formats:
· Traditional long letter format
· Short landing page format
Pick the format that best suits your and your audience’s style.
Podcasts are a great way to make your site more interactive. They’re mp3 files that your visitors can listen to, and you can even let them download to take with them on their iPod or smart phone. Like FB Live videos, one of the big advantages is that people can listen live or later at their own convenience.
Video is a vital part of my business now, and I really think that it should be for any online entrepreneur. Part of the popularity is that there are so many ways you can share them, from posting on your site, to YouTube to Pinterest. Just make sure you use a type of video that appeals to your target market –
- Webinars with slides
- Video blog (Vlog)
Video is great because it gives your readers a chance to see who you are and to know that you’re a “real” person.
11. About Page
Your “About Me” page is one of the most important pieces of content you’ve got. It’s not only about telling people who you are, you also need to tell them about your blog so they know that they’ve come to the right place to find whatever it is they’re looking for. You get to build your identity so that you connect with your ideal visitor – so even though you’re talking about yourself, you really want it to be all about that person and their needs.
Make sure you use your top keywords on your About page, and if you don’t have a picture of yourself anywhere else, you gotta have one here. Here are 5 things you should have on your “About” page.
Sure, you know how important is it to have attention grabbing images in your blog posts – but images can also be a part of your strategy to create blog content that isn’t boring. Your images will helping you brand your business and tell your story. Post images on Facebook, Pinterest and Instagram that consistently support your online identity.
13. Newsletter Archives
If you use an email autoresponder app like MadMimi to send out newsletters to your subscribers, you’re automatically building an online archive of all those emails. You can use those archives in a variety of ways, especially if your newsletter creates value for the reader. Try occasionally linking to an older message in a tweet or posting it to your Facebook fan page.
If you have a content locker on your blog where your readers can reach all your free downloadables, put a link to your newsletter archive there, too!
14. Templates and Printables
If it fits with your niche, you can provide templates or printables that your readers can download from your site. This can be things like post templates, review templates, or landing page templates; in the case of printables, you might have things like checklists, calendars, or daily schedule plans.
15. Downloadable .PDF files
You can offer eBooks and reports in .PDF format as sign-up incentives for subscribing to your blog or website – or to sell. It’s easy to upload them to Google Drive or Dropbox, then share a link for people to check them out.
There are many other types of content that you can use, both on your site and in your marketing. Just make sure that whatever you use stays true to your voice and is tuned in to your visitors’ needs. I hope these ideas have got your creative juices flowing – I’d love to hear your ideas on how to create blog content that isn’t boring!
PS: One of the most important elements of affiliate marketing is knowing how to create a blog post that converts. It doesn’t matter how many people come through and read it – if no one clicks through to buy your product, you won’t make any money!
If you’re getting traffic but no sales, check out How to Write a Blog Post That Makes Sales from the gals at Pajama Affiliates. I’ve been doing this for 10 years, and even I learned something!