Today, I want to talk about how to find the perfect niche for you. Apart from where to host your blog, it’s the biggest decision you’ll make as you start. If you aren’t able to define your niche, it’s going to be more challenging to make money.
For some people, choosing a niche is something they don’t even think about. I mean, if you already have something you’re passionate and want to write about, YAY! Passion is GREAT – but if you want to earn an income with your blog, it may take more than passion.
If you’re going to be blogging for a long time, it helps if the topic is important to you. I used to create little niche blogs about things just because I found good keywords. Things like Halloween costumes. And the blogs were good, and they made money – but after the first year, I hated writing anything for them. Because I didn’t really care! I didn’t care enough about Halloween – heck, we don’t even celebrate Halloween in Peru!
My lack of enthusiasm means that over time, I quit posting to those blogs. I had great ideas for them, but just couldn’t force myself to do it. In the end, I let them go.
So make sure that you choose to blog about a topic you care about. You want something that interests you enough to keep learning, to have opinions, and to write enthusiastically.
And very quickly, let me talk to you about lifestyle blogging. There are lots of ways to blog – niche blogging in NOT the only way to success. There are lots of people out there who are very successful with lifestyle blogs, where the point of the blog is sharing their life, usually from some unique aspect. Maybe you’re a single mom, or a mom of multiples, or a stay at home dad, or a family that loves to camp… Whatever there is about you and your life that makes you stand out. Every post does not have to be about that thing! It’s just going to be the thing that gives your blog a point of view and a personality.
So even if you’re going to be a true lifestyle blogger rather than a niche blogger, you need to narrow down the audience you’re speaking to. If you’re trying to talk to everyone, your message is too “all over the place” and you won’t get heard by anyone. Focus your topic and speak to a specific audience to make sure your message is heard.
Niche blogger or lifestyle blogger – the following tips will help you narrow it down.
1) Research Your Ideas
Make a list of 10 or 20 things you love; things you like reading about, learning about, doing. Now, do a little research. Your first step will be keyword research. This post from Copyblogger shows you how to do some basic keyword research that will help you find out if a niche is worth pursuing.
You’ll also want to do a search for each of them, and see which ones already have people writing about them. Are there popular blogs? Facebook groups? Don’t be discouraged if there are – that’s actually what you want! If other people are doing it successfully, it means that there is a market for it, that people are searching for it and talking about it.
2) Know Your Purpose
You can be totally passionate about something and still have a blog that lacks focus. In order to be successful, you need to have a clear message.
If you want to blog about music, pick a genre – the people who are interested in reading about Beethoven probably aren’t as interested in Deerhoof.
Don’t have just a recipe blog, instead, choose a type of recipe – quick recipes, slow cooker recipes, vegan, healthy…
Technically, this is called “segmenting” your niche – choosing a small segment of a larger niche. I like to call it “niche-ing it down”. The more you niche down, the better you’ll be able to know what your purpose is for your blog, and the better you’ll be able to connect with an audience.
3) Solve Problems
As you work to find the perfect niche for you, you’re going to want to think about topics you can write about. While you might write some things for fun, most niche blogs earn money when they solve a problem for their readers. When you understand your niche, you see what your readers problems are and can recommend products that solve them.
So be on the lookout for frequent questions and problems. For example, food bloggers can create or sell recipe books based on diet needs. If your readers ask questions about the difference between slicing and julienning, you can create a series of “How to… in the Kitchen” videos to sell, which show different prep and cooking techniques to help budding chefs.
To use another earlier example – say you’re blogging about your family that loves to camp. Why not create your own ebook that rates and reviews campgrounds according to family friendliness and kid’s activities? Or, create a “camping checklist” that readers can print and laminate to use when packing for their camping vacays.
No matter what your niche, there are bound to be problems that you can solve with your expertise and passion!
4) Bring Your Personality
I’ve said it before, and I’ll say it a million times: Don’t try to be someone else.
You can’t copy another blogger’s style and be successful. You have to figure out who you are and what makes you different to bring your own unique voice to it. Your personality is going to be very important in helping you connect with your readers and build the community that’s so important for your success.
Just do it! Start taking action now!
I know it sounds silly, but it’s true. The hardest step is the first one. Now that you know how to find the perfect niche for you, you’re ready to take that step! Once you make a habit of working on your business every day, you’ll find that it gets much easier to do.
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