I don’t know about you, but sometimes I feel like my older posts have died on me. I research, write, edit and slave away to make them the very best I can, publish, share and then… they’re kind of buried in the graveyard of my blog archives.
It’s really frustrating to do all that work, and then (unless it goes super viral…) have it burst and disappear like a shooting star that shines bright for a moment and then fades away.
What can you do to make sure that your content stays vital? How can you bring those old posts back to life and keep the traffic coming in?
One of the easiest ways I know is to set up Google Alerts for your topic.
For example, say you’ve written a post about creating a meal plan, and you know it’s the most awesome post possible, and you think it would really be helpful to anyone who’s trying to set up meal plans for their family. All you need to do is a set up a Google Alert for your main keyword – ‘creating a meal plan’ and then whenever someone talks about it on the internet, Google will send you an email and let you know. You run over, leave an excellent comment and mention your post.
Boom. Your old post is suddenly relevant again.
So… how do you do that?
Easy-peasy – just follow these steps!
1. Make sure you have a Google account.
I imagine you already do – if you have a Gmail or Google+ account, or use Adwords or Analytics….. well, then you have a Google account.
2. Go to Google Alerts
It looks like this…
3. Type in your Keyword
Decide what you want to get an alert for. For what we’re doing here, your main keyword phrase for you post will be perfect. As you type in your keyword, you’ll get a preview below of the current results. If the preview results are a little too “all over the place”, you can put your keyword in quotation marks so you’ll only get exact matches.
4. Choose Your Settings
If you click on “show options”, you can decide how often you get alerted, as well as choose the source (I’d recommend just blogs).
4. Save Your Alert
Click on “Create Alert” and you’re set! Whenever someone else blogs about your keyword, you’ll get an alert so you can join in the conversation.
This is a hugely important way for you to help define yourself as an authority on your niche, by the way. You want to be there and be seen any time people are talking about your topic!
Do not use this as an excuse to link drop. If you aren’t going to actually add to the conversation, that’s called spamming. You want people to be interested enough to come learn more about what you have to say and that only happens when you dazzle them with a well thought out comment on the current subject.
It’s like I always tell you – consistency is the key to a successful blog. Little tasks like this will help you stay consistent and can really make the difference between a little traffic and a lot. Do it with every single post, so that you have more opportunities to get your content out there where it needs to be!