How to Write an Expert Byline For More Targeted Traffic to Your Blog
Posted on February 22, 2016 | By Kelly | 23 responses
All right, let’s be honest here: How often do you read an article and then look at the author box to see who wrote it?
Almost never, right?
We all know that one of the most effective ways to get exposure and traffic for your blog is by being published on other sites. Whether it’s a guest post for another blog or an article submission to a site like Huffington Post, it can bring massive traffic to your blog.
But all the guest posts in the world won’t bring you any traffic if readers aren’t clicking through on your bio box!
That’s why it’s really important that your byline gets attention and draws people into learning more about you (or at least about your blog!)
Here are 4 quick tips to help you make sure you have clickable bylines:
#1: Forget what you think you know; It’s not about you!
It might be called a “bio box”, but it’s really not meant to be your biography. The reader doesn’t care if you’re married and have 3 “fur babies”. They want to know what you can do for them. So forget writing your biography; give the readers what they need.
#2: You may need more than one byline.
Yes, it’s going to be more work, at least at the start. But if you blog about different topics (say recipes and homeschooling) you need to tailor your bylines to be specific to the article’s content. If you’re writing a guest post about homeschooling, you don’t want your byline to link to “87 Ways to Use Ground Beef”. You’re going to want to link them to something that is pertinent to homeschooling.
I wrote about using landing pages over at The Sits Girls – this is the kind of situation where you may actually want to create several landing pages for your bylines that are specific to the article or post topic. (Also – my author box on that site is the WORST! It was the first time I’d done much writing for another site, and I didn’t know what I know now!)
#3: Make your article lead into the byline.
Whatever you offer in your byline, whether it’s a link to your opt-in or some other type of landing page, you want your article to flow into it. Your byline should more or less be a conclusion to your article.
For example, if your article is about using household objects to teach math to your homeschooled kids, then your byline might mention that this isn’t the only thing you can do with common household objects, and then link to an article or free report on using them to teach science.
#4: Give a specific call to action.
Don’t mince words or beat around the bush! Tell your reader exactly what you want them to do. If you’re wishy-washy, they’ll just move on. So many readers move on without taking action, because they aren’t really sure what action you want them to take. If you want them to click – tell them to click!
Guest posting can do amazing things for your traffic and visibility. But you need to create the right byline to go with your posts. Following these tips will help you make it happen!
PS: If you’d like a really easy way to put these tips into action…
Make creating your bylines super easy by grabbing these ready-to-use templates. You get 13 templates to help you grow your list, sell your product and more. This handy guide even includes the 4 tips from this post, so you have them at your fingertips whenever you need them.