Want More Traffic From Pinterest? Stop Pinning Images That Suck
Posted on April 14, 2015 | By Kelly | 25 responses
For the love of all that’s good and righteous in this world, please optimize your images for Pinterest.
I visit a lot of blog posts every day and I’m just so sad when I see a really good, interesting post with no decent images to pin. In fact, as I go through Pinterest, I see a lot of images that just flat out suck.
It’s frustrating when I see someone say “Oh, Pinterest doesn’t work for me” and then when I go to see their blog, they have small, ugly, boring images. It’s pretty clear why they don’t get any traffic from Pinterest!
If you aren’t getting any substantial traffic from Pinterest, I can guarantee you that you’re doing something wrong. So I’ve made a list of what you can do to change it.
1. Use Tall Vertical Images. When you go to Pinterest, look at the layout of the page. It’s in tall columns. How do you possibly think that a short, wide image is going to look good? It’s just going to get swallowed up on those tall columns.
2. Think Bright Colors. Yellow, red and orange stand out from all the blues and greens on Pinterest. Add some interesting color to your images if you can so that they stand out. For some reason, brown also does well.
3. Label Your Pin. Spend 5 minutes with your image in Picmonkey or Canva adding a little text to it. I don’t like clicking on a link when I’m not sure where it’s going to lead me. Just today, I saw a pin of a child’s toy abacus. It had no text whatsoever, and I had no idea what the post would be about. Why would I repin that? Why would I even stop to click on it? Normally I wouldn’t but for the sake of this article, I did – it was about finance. What??
Put those three tips together, and you should have a fairly Pinterest friendly image – Compare these two:
That second one literally took me 5 minutes to do in PicMonkey.
There are a few other tips I picked up from this really excellent post at Buffer about creating perfect pins:
– Avoid having human faces, posts with faces get fewer repins
– Keep ‘background’ to a minimum – don’t have a lot of open space.
– Have moderate light exposure and color saturation – too much or too little reduces repins.
But there’s more…
I want you to think about the purpose of a pin. If you pin an image from your blog, you’re hoping for two things: You want people to repin it, and you want people to click it and come to your blog.
So why would you share an image that doesn’t entice people to click on it?
You know that song “My milkshake brings all the boys to the yard”? Well, it brings the boys because that milkshake was something they wanted, y’all. If you want your pin to bring all the folks to your blog, that pin has to be something they want.
Imagine that you’ve pinned a picture of your child hugging Mickey Mouse. Maybe there’s no text, or maybe there’s a little text that says “The Jones Family Does Disney” or something equally generic. Now we all know your kid is the cutest kid in the world – but all the same, why would I repin pictures of other people’s kids at Disney? It’s kind of like inviting people to my house to show them a slideshow of someone else’s vacation.
And unless that child is my nephew or grandchild, I probably don’t care that much about his trip to Disney.
I know that if you’re a lifestyle blogger, blogging about your life and your family is what you’re about. But you still have to keep in mind “What is in this for my reader?”
Are you writing that post because your kids are just so stinking cute you can’t stand it? Well, I hate to break it to you, but that’s not really click-worthy to the masses.
On the other hand…
Are you going to blog about how you survived a day at WDW with two toddlers and no meltdowns? I know a lot of moms would love that secret. Or maybe how you did Disney on a budget – that’s another great post that lets you share your trip and your gorgeous little babies while still providing a real value to your reader.
And then when you create an image, you’ll have something truly pin-worthy – your baby hugging Mickey Mouse in a tall, brightly colored image with text that says “How We Survived A Day in the Magic Kingdom With Two Toddlers”.
So to recap:
- Tall Vertical Image
- Bright attention-grabbing colors
- Text that tempts your readers and lets them know there’s something here they WANT.
And that’s what’s going to bring all the boys to the yard.
PS. If you want even more traffic from Pinterest, you should absolutely be using a pin scheduler like BoardBooster – In fact, you can read here how I’ve boosted my Pinterest traffic and followers since I started using BoardBooster.