I’ve talked many times about how important it is to find your niche as a blogger, and it’s true that you can find success in ANY niche. But there are 3 popular niche markets that seem to do well universally. These topics are always in demand – in fact, in marketing, we call them “evergreen” topics because just like a pine tree, they stay fresh and popular all year round.
So, if it fits with your passions or interests, it makes sense as an affiliate marketer to promote things that are popular all year round, right? I mean, it’s great to get a huge pile of sales in the last 3 months of the year, but it’s even better if you can make decent money in April and August too 😀
When you think about it, the three most popular niches actually make a lot of sense – they’re probably the most profitable niches too. Think of the three universal problems: health, money and relationships – people are very willing to spend money to solve their problems in those areas. So let’s break’em down one by one, and see what makes them so popular.
Popular Niche Markets: Health
The health niche is HUGE, and it’s obviously evergreen. In fact it’s so huge, that you’ll never get anywhere if you just choose that niche “health”. You really need to break it down into as small a subset as you can get. You might write about natural foods, biking, hiking, kids’ fitness, family health, weight loss, mental health… the list could just go on forever. It’s probably pretty easy for you to find a sub-niche that fits into this giant category.
And remember as I’ve said before – your niche is less about what you’re writing and more about who your audience is. So once you choose a topic, think about who you’re writing to. If you choose to write in the biking niche, you may focus on young people, retired people, long distance bikers, speed bikers (is that a thing?)… you see what I mean?
The more specific you can get, the better it is for your blog. You start bringing in a very specific audience that’s going to be totally in tune with everything you write – and eager to check out the products you promote. It’s a good idea to go to Amazon and check out their health and exercise categories – look at how they have everything broken up into sub-sections. You can be pretty guaranteed that these are popular sub-niches – otherwise, Amazon wouldn’t be promoting them that way.
See, what a lot of people fail to realize is that it’s not about “how much” traffic you get – it’s about how much targeted traffic you can get. Like Robin Cockrell says over at Pajama Affiliates, “You don’t need a million page views a month to make a good living, you can relate to a smaller more targeted audience and do just as good if not better!”
Popular Niche Markets: Money and Finance
Again, this is a HUGE niche and you’re going to need to really break it down. There are tons of directions you can go with it, though, like couponing, credit, banking, saving, taxes or frugal living. And just like health, you can break each of those topics down even further into sub-niches.
For example, are you writing about saving money? Then maybe you want to focus on young people, saving to buy for a house or wedding. Perhaps you want to focus on married people who are saving for their retirement or their children’s education. Or maybe you want to focus on older people who maybe didn’t save when they were younger, and are now worried about their future.
While the basics of saving might be the same, you connect better with your audience when you talk to them about their fears and concerns. And the fears and concerns of a young married couple aren’t the same as those of an older couple near retirement.
Popular Niche Markets: Relationships
The third of our most popular niche markets is relationships. Of course, this includes dating and romance, marriage, and parent/child relationships, but it can also include business relationships and focus on getting along in the workplace or working with clients.
Any of these three niches can be super rewarding for us as affiliate marketers! A lot of people are afraid to tackle these giant niches because the competition is just insane. But that’s the great thing about really narrowing it down to a specific sub-niche – you get less and less competition, and you’re talking to people that you can truly connect with. When you connect with your readers, when they feel like you’re talking to them, they trust you. And when they trust you, they will buy from you.
Each of these niches not only let’s you really dig down to connect with the right audience for you, they also provide you with a giant variety of products that you can promote. Maybe you want to stick with Amazon or ShareaSale and promote physical products, or you may want to promote digital products like ebooks that your readers can download directly to their computer.
The thing to remember here is that even though these are HUGE niches with tons of competition, there is really no reason to think that you can’t find success with them. The key is knowing exactly who you’re talking to and what it is that YOUR audience is looking for. I can’t stress it enough! Use your analytics and really figure out what people are coming to your blog for. Use a keyword tool like Jaaxy to find out how people are looking for your topics – use that information to stand out from the rest.
Affiliate marketing isn’t “easy”, but it’s not difficult. It takes a desire to learn, a desire to connect and the willingness to keep to taking action!
PS: If you’re having trouble finding your niche or figuring out how to narrow it down, check out Pajama Affiliates How To Find YOUR Niche Market. The information they share changed the way I was blogging.