You may have heard this term kicked around a little bit and you might be wondering “What is a responsive website?” You might also be wondering if it’s important for your blog, or it’s only for big sites, like Amazon or Facebook.
Well, let’s go back just a little and see where this comes from…
It’s expected that by 2017, over half of all website visitors will be on mobile. That’s nuts! I’m usually an early adapter on tech, but I love my desktop and don’t really enjoy surfing the web on my tablet.
But as they say, facts is facts, and since mobile is becoming the device of choice for so many people, Google has decided that if you want to rank well, your website needs to be optimized for mobile – what they call “mobile friendly”. As of April 2015, they have adjusted their ranking algorithm so that sites that are mobile friendly will rank higher than similar sites that are not.
That goes for your blog, too, which is where responsive design comes into play.
A responsive website is one that adjusts automatically to any screen size, so no matter what device the visitor is using, everything looks good.
Now you might be thinking “Oh, holy heck, I’ve barely figured out how to add plugins, now I need to make my blog magically adjustable?”
If you’re on Blogger, Google is taking care of that for you.
And if you’re on WordPress, all you have to do is make sure that you’ve chosen a theme that is already designed to be responsive.
If you aren’t sure, you can go here and test it > Mobile-Friendly Test Tool. Just pop your blog URL into the box and click on the button, it will test your site and tell you if there are any problems.
If you’re looking for beautiful, responsive themes:
In short – while responsive themes used to be a nice thing to have, because of Google’s changes, it’s virtually mandatory now, assuming you want to get organic search traffic. I hope this post has helped you understand what a responsive website is; if you found it informative, please click on one of the buttons below to share!