(As of the end of August, CoSchedule has discontinued their Pinterest integration due to reliability issues; learn more – About Our Pinterest Integration)
One of my biggest problems as a blogger has always been the marketing side.
For me, specifically, I’m talking about social media here – basically, making sure that I’m sharing my posts consistently across the different platforms that I use.
I’ve used a few different tools to schedule social media, but usually, those tools are tied to one specific platform. For instance, I’ve been using Tweetdeck for a long time to do my Twitter scheduling.
And the bigger problem with that was I had no way of knowing, when I looked at a post – where I had already shared it? When was the last time? How many times?
It seemed like the only way to keep track was to create a spreadsheet and enter each post, then mark down when I shared it and where.
And if you know me, you know that just wasn’t going to happen.
Then – I found CoSchedule.
CoSchedule calls itself a social media editorial calendar. It gives you the ability to schedule all your social media posts at the same time you do your blog post on your WordPress blog – without even leaving your blog editor!
And as cool as that is, it also provides you with a full calendar, so you can look at each day and see what’s going out that day – with “drag and drop” functionality for rescheduling any upcoming blog post or social media message (“message” is the CoSchedule code for a post to social media).
Check out the video for a quick overview of how it works:
I actually came across CoSchedule because I was looking for a way to schedule my blog posts to Pinterest. If you spend time on Pinterest, you know it’s bad etiquette to pin a post a whole bunch of times at the same time – like when you want to share it across a bunch of different group boards, for example.
And besides, pinning something 10 times in 5 minutes isn’t really an effective way of getting it out to people anyway.
So first of all, Coscheduled solved that problem for me; I can use it to schedule pins to all my different boards AND group boards, and get to decide when I want that pin to show up – today, tomorrow, next week or next month!
But CoSchedule does SO much more than that!
Let me tell you just how I personally use it.
First of all – I use it when I’m writing my posts. As soon as I finish a post, but BEFORE I click on publish, I scroll down below my editor to my CoSchedule interface, and click on “Create Your First Message”. In fact, I’m going to do it right now and show you.
See how easy that is??
So that’s how you schedule your blog post shares out to social media – but I also use CoSchedule in another way!
As you saw in the first video, you also have a complete editorial calendar – it looks like this:
When you hover over any day on the calendar, a little pencil pops up in the top corner – click on that pencil and you can schedule a new blog post or social media message.
The kicker here?
You can get the content from anywhere! You aren’t stuck just sharing your own blog posts.
I use this function to share picture quotes and cartoons to my groups and pages – even to schedule things to my personal Facebook page – by uploading them directly from my hard drive. You can also grab a link from anywhere on the web, and schedule it to any of your connected social media sites.
This helps me SO much!
CoSchedule is the Blogging Mama’s Best Friend
See, I’m a busy mom – It’s such a relief to be able to schedule all my shares from one place and then be done for the day. If I know I’m going to be busy with my husband and kids, no problem! I schedule things ahead of time and don’t have to worry about it.
And what’s the absolute best? My social media sharing is CONSISTENT now. I can schedule each post to every place it needs to go – and I can go back to my old posts and give them new life by scheduling out a few new shares! Every post gets the attention it needs.
The proof is in the pudding, as they say… since I’ve been using CoSchedule (about 5 months at the time of this writing), my traffic has more than doubled. (Your mileage may vary!)
Oh – for those of you concerned with your blog speed, CoSchedule does NOT slow your blog down. While it functions as a plug-in, it’s actually a stand alone app that syncs with WordPress – so you never have to worry it about causing problems for you.
Like what you see? Give it a try – CoSchedule offers a 14-Day Free Trial. Go check it out now and see just how easy it is to succeed with social media!