The Top 5 Mistakes Bloggers Make on Twitter
Posted on April 10, 2014 | By Kelly | 33 responses
But it’s not as easy as just jumping out there and tweeting whatever you think about. Twitter does have it’s own particular challenges, and if you’re doing it wrong, you’ll soon find yourself with no followers.
So for gosh sake, make sure you aren’t making any of these Twitter mistakes!
1. Over Promoting Yourself
This is the worst thing you can do on Twitter. People will unfollow faster than a barefoot jack rabbit on a hot desert highway.
There’s nothing worse than following someone and being bombarded with a bunch of “Read my post!” “like my Facebook page!” “Buy this thing I made!!” and nothing else.
Closely related are the people who post the same tweet “Read This! Bla bla bla title http://linkylinkylinky” about 15 times a day. It’s ok to tweet out the same link a couple or three times a day – in fact, it’s smart – but mix up the text a bit.
For instance, when I tweet out this post, the first time will be with an image with the title and link. The next time, no image, and I’ll probably say something like “People are unfollowing you – and you might not realize it’s all your fault! (with link)”. See? No need for repetition!
It’s cool to promote your own stuff – but remember the 80%/20% rule – at least 80% of what you send out should be about OTHER people.
2. #Hashtag #Spamming
It’s oh-so-tempting, I know! You see a trending #hashtag, and you decide to jump on the bandwagon by tagging a few tweets with it, even thought they don’t have anything to do with that particular hashtag.
If your tweets are irrelevant to the hashtag, Twitter calls it spamming. Not only does it annoy the hell out of people, you can lose your account for it.
This is an example of a horrible tweet –
I don’t mind the self-promotion, as long as it’s not done too often. But why is she tagging Scandal and Siblings Day? Oh.. just because they were trending. That’s spam, Fantasia. You’re no longer my American Idol. 🙁
3. Too-Long Tweets
Sometimes, it can be a challenge to say everything you want in 140 characters… but in reality, you should be aiming for even less than that!
The people that research this kind of stuff say that you’ll get more clicks and shares if your tweet is 100-115 characters; that gives people room to comment and retweet, so they’re more likely to do so.
4. Too Fast, Too Furious
I know not everybody can be on Twitter all day long. If you only get a few minutes to use it once or twice a day, it can be tempting to do a bunch of tweets all at once.
This is really annoying to the people who follow you! Their feed gets filled up with your tweets, and it can make you look spammy. It’s better to use something like the Buffer App to schedule your tweets out over the course of the day.
Scheduling tweets for the near future – this afternoon, tomorrow morning – is not a bad thing, as long as you use it judiciously! You want to be spontaneous too, and able to communicate with other people, so make sure to RT a few people occasionally, comment back to people and ALWAYS respond to your @mentions.
5. Auto DMs
It might not be the worst thing on this list, but it’s truly my biggest pet-peeve with Twitter. Auto DMs seems so impersonal and calculated – especially when it says something like “Hey, thanks for following! What are you working on now?” because you KNOW they don’t really care! Or worse, when they use the Auto DM to tell you to follow them on FB, too – that just seems a little greedy!
The other one that gets my goat is to follow someone and get a request for “True Twit” validation. Why on earth would you do something that makes it more difficult for people to follow you? Is being followed by spam accounts REALLY that big a problem for you, that you have to put up roadblocks for those of us who are actually interested? It turns out it’s really a lot easier for me to just click on unfollow than to jump through your hoops. (Read here about just why TrueTwit Sucks)
If Twitter is a part of your social media connecting, make sure you aren’t making any of these mistakes. Let me know if I’m missing your favorite (or I guess least favorite!) Twitter pet peeve.
Remember – if you use Twitter the right way, it can be a lot of fun AND a great way to make connections for your blog. It’s always fun to have a way to communicate with your readers and with other bloggers. And really, the most important thing is that you just do it – No matter what, keep taking action!