Well, I got a couple of emails back in response, mostly from people who had questions about PLR – what is it, what is it good for and whether or not it was ethical. So I thought I’d answer those questions here on the blog!
What is PLR?
Well, it stand for Private Label Rights. It is content – articles, videos, reports, ebooks, audio and so on – that is created by a professional who then sells the usage rights. So if you buy PLR, you buy the right to use that content on your blog or website as if it were created by you.
We all know how important it is to have good, high quality content on our blogs, but we don’t always have the time to research and write the content that we need. This is where PLR can really come in handy. It doesn’t really matter what kind of blog you have – a food blog, a niche site blog, a photography blog or even a lifestyle blog, PLR can help you fill in the blanks on the days when you’re too busy to write, or even if you just want to augment your own content.
I know that some people worry about this idea – they don’t want “someone else’s” articles on their blog, and they are concerned about having content that’s duplicated on other websites. That’s why when you purchase PLR articles for your blog, you should think of them as if you have purchased a “first draft”. You get to add to the article, change it around, add your own examples or anecdotes – so that it becomes your own original content. I think of PLR as research for my own posts.
And as I mentioned before, PLR isn’t always articles – there is lots of other great content out there that you can use on your blog. For example, I purchased some charts that compared blogging tools. This was research I didn’t really have the time to do on my own – but it was really good, helpful information that I could then use to write a blog post around. You can see one of those posts here – Which Blogging Platform is Right For You? Only the chart is PLR, the article was written by me.
PLR is great for:
- Niche bloggers who need lots of focused content
- Bloggers who are having writer’s block
- Bloggers or marketers who don’t have time to do spend on lots of research
- Bloggers who are also working a full time day job
- Food bloggers who need lots of new recipes (There’s PLR for that!)
- Any blogger who is looking for an easier way to get things done.
I had someone ask me “But isn’t PLR cheating?” and my answer is no, it’s not at all.
Your job as a blogger is to provide content that entertains, inspires, enlightens or teaches your reader. If PLR helps you do that, how is it cheating? I bet you’ve used tools to help you do social media faster or easier – do you consider that cheating? Of course not!
In my experience, the best way to use PLR is as a source material, a first draft. PLR can give you GREAT content ideas, which you can then expand on to create your own post.
But What About Duplicate Content?
The other concern I heard was about “Duplicate Content”. That’s a bogeyman phrase that’s been going around blogging circles for at least as long as I’ve been blogging, and most people don’t really understand what it actually is.
Back in the earlier days of internet marketing, people would write an article that used several of their top keywords, and then they would post that article on a bunch of different pages of their site. It was a form of keyword stuffing, and it was a “black hat” kind of trick to get their site ranking well in the search engines.
This is what Google is talking about with duplicate content – they absolutely will penalize a blog or website for doing that kind of a trick, which is aimed at manipulating search results.
Google does NOT penalize you for having the same content that might be found on another blog. And, if you use PLR correctly, adding in your own examples and changing things around, well… it’s not going to be found on another blog anyway, because now it’s yours!
Should You Use PLR?
The choice to use PLR is really up to the individual blogger. I think that there’s PLR out there that’s right for just about everyone, and if you’ve got a tool that can make your job easier, why not use it? We’re talking about our blogs being a business here, and doing what works best for us to be able to create profit, right? You’ve quite possibly purchased images, plug-ins, social media tools, blog headers, themes – buying PLR is just one more tool to help you get the job done.
I know there are some of you out there who would never use PLR, and that’s OK! What I’m trying to get across here is that PLR is simply one of many tools that bloggers can use to create content. We’ve talked before about how there are lots of different kinds of blogs and bloggers – look at the tools that are out there and available, and decide what works for you 🙂
You can get more information from this free report – PLR FAQs. Be sure to check it out, and see if PLR is a good fit for you.
EDIT: After the comments I received below, I wanted to add a little bit more information here.
I know a lot of you feel your blogs are very personal and that’s awesome! Personal blogs aren’t really the market for PLR, so I can understand why you feel this wouldn’t be for you at all. That’s one of the great things about blogging – we all have our own styles and get to choose what works best for us.
There are thousands of other blogs out there that are more informational – recipes, health, finance, internet marketing and so on… and those are the kinds of topics that most PLR targets.
There are lots of bloggers out there trying to create online incomes in many different ways, not all of them have the time to do the research needed for every post – In that way, high quality PLR can be really helpful, by providing them with a thoroughly researched topic that they can rewrite from their own point of view and share with their readers.
PS: If you want to check out some quality PLR sites, here are a few I recommend: