(This post is part of the A-to-Z Blogging Challenge – Today’s post is brought to you by the letter N!)
One of the biggest mistakes bloggers make is picking a niche that doesn’t have any income earning potential. And it doesn’t have to be! The problem is so many people dive in full of excitement without doing their research first – but that’s OK! It’s never too late to fix the problem. It’s easy to adjust and fine tune your niche so you can get traffic and earn money.
First – choose a topic that you’re interested in – even if it’s something you don’t know a lot about it. It’s ok to choose something that you need to research as you go. Just FYI – there are actually PLR articles you can purchase on just about any topic that you can use as research for your posts. The point, though, is to pick something that interests you – otherwise, working on it is going to be about as much fun as getting a filling.
You should also feel kind of excited about working on it. I’ll be honest – I’m terrible about sitting down and getting work done – but I’m super excited about helping other people find success. It’s what keeps me going.
So find something that gives you that kind of excitement, something that will make you look forward to sharing information.
Not sure whether your niche has the potential to earn money? Go to Amazon and look for the top rated books or products. Are there any that could apply to your niche? If so, it lets you know that there are people willing to spend money on your topic – that’s a good sign!
Say for example you checked on Amazon and one of the top 10 items was a certain kitchen gadget. That lets you know that you could write blog posts based around using that item (recipes, how to’s,) and there’d be plenty of traffic for it.
That’s exactly what happened with the Vegetti; the product came out and got hugely popular, and next thing you know every food blogger on the planet is writing recipes that use a spiralizer. It’s just smart blogging!
Of course, the self-help section is another good place to look for niche inspiration, and books on depression, weight loss and relationships are always top sellers. When you hear someone talking about an “evergreen” niche, this is what they’re talking about – it’s something that’s always going to have people interested in it, not just year-round, but year after year. If you have personal experience with a niche like that, you’re going to have a great chance at success.
Speaking of evergreen niches – make sure that your niche isn’t based on something that’s just a fad. A few years ago, there was a really popular game on Facebook called “Pet Society”. Well, my sister and I got a little competitive with each other in it, (we’re kind of nerds like that) and I learned a lot of the tricks about the game. So I made a little blog where I posted a lot of tips and tutorials on how to get ahead and maximize your earnings in the game to buy the best stuff.
I told you – nerd. Don’t judge me! 😀
For a while, those posts got a TON of traffic and I made some Google ad money from it. But it was a very, very short while. The game was just a fad and after a couple of months, it disappeared. I won’t deny I had some fun writing those articles, but that was hours of work that in the end I would have been better off spent writing something that maybe had slower traffic but that would still be around today.
So – things to keep in mind when choosing your niche – it should be something that you get excited about, something that’s popular, has income potential, and that’s going to be around for a while. If you’ve got a niche that hits all four of those bases, you’ve got a home run.