How to Use Pinterest to Build Trust and Relationships


Jackie was blogging about her experiences blogging and becoming a WAHM, and I loved the way she wrote. I loved the way she taught things. Her enthusiasm was infectious and she had an honesty that made me trust her – I knew if she recommended something, it was because she totally believed in it.

I commented on her blog regularly, and it wasn’t long before we were connecting on social media too. She became a mentor, and then a friend, and today is one of my best friends.

And over the years, I’ve taken a lot of advice from her, bounced a lot of ideas off of her, and purchased a lot of products from her. For a while, I was even a member of a paid forum she had.

My point here is that Jackie became my friend AND got me to spend my money because she took the time to build trust with me, her reader.

When you’re working to create an income from blogging, that’s what it really boils down to – Trust.

And it’s not just on your blog. You need to be consistent, honest, and helpful to people on social media in order to build trust. Pinterest is no different than any other social media in that regard.

Trust is the difference between bloggers who are successful and those who aren’t. People read, follow, opt in and buy from people they trust. On Pinterest, people are going to follow you, click on your pins, repin and yes- even buy products from you, when they trust you.

So how do you develop trust on Pinterest?

1. Update Regularly – Pinterest is, in some regards, a numbers game. You need to get a lot of pins out there. But you don’t want to do them all at once. It’s much better to schedule pins so that they update regularly at a steady pace. This was much more important back before Pinterest adopted the smart feed, but it still helps you to be a steady visitor in your followers feeds.

One of the worst things you can do is drop 50 pins one day, then nothing for a week. Pinterest likes users that are consistent and rewards them by showing them in the stream more often. That’s why I love using a Pinterest scheduler like Tailwind or BoardBooster to help – I use BoardBooster the most because I can use it to pin my own pin once, then BoardBooster takes care of repinning it forever.

2. Use the Right Keywords – Have you ever searched on Google, clicked on a promising link and then had the result turn out to be not-at-all what you were looking for? That happens when people use the wrong keywords.

Well, here’s the truth about Pinterest – it’s not really so much a social media platform as it is a search engine. Think about it -you aren’t going on Pinterest to chat with your buds, you go on there to search for a recipe, or a craft, or a cool party idea.

When someone types a word or phrase into the search bar on Pinterest, those are keywords. They’re an important part of how someone finds your pin, so make sure that your titles, descriptions, and tag are using the right ones. Make sure that the keywords people use to find you aren’t going to make them feel like they ended up on the wrong page.

Use the right keywords in your pin descriptions – every time.

3. Be Accurate With Your Descriptions – Don’t try to BS people by overselling the target of your pin. Write accurate descriptions so people will know exactly what to expect when they click. When your post delivers on what the pin promised, you build more trust with the reader.

4. Use Group Boards Strategically – Taking part in well-established group boards is a good way to share your expertise. You can also create your own group boards and invite other high-quality pinners to join in.

Group boards are a great way to expose your pins to a new audience.

5. Be Smart with Your Categories – It can be a little tricky figuring out the right category for some pinboards, but the closer you can come, the better. Again, it comes down to people finding what they expect when they click on your pin.

6. Make Sure Your Links Work – When you pin anything from your blog, check and make sure that the link back to your blog is working. Before you repin from someone else, click through and make sure their link works. Dead end pins annoy your followers and hurt you in the smart feed, so always verify that pins go where they say they will.

7. Give More Than You Get –  It’s important to make sure that you’re sharing other people’s pins to your audience when those pins are relevant. Comment on pins and engage with other pinners to build relationship and trust.

Pin 20% your own pins, 80% from other people.

8. Mention Others – Use the @mention to call out to other Pinterest in your comments or pin descriptions when it’s appropriate. It takes some creativity to engage other people on Pinterest, so take advantage of everything you can!

9. Stay on Topic – When you create a pin board, it should be focused on one thing. Give it a keyword friendly title, then make sure every single pin you put on there fits the description of that board. If you have a board about dogs, don’t sneak a few cat pictures on there. People have a tendency to follow specific boards that they’re interested in, and they don’t want to see off topic stuff popping up.  Over time, your board will become an excellent resource for your topic.

Keep your pin boards highly focused, with each pin on topic.

10.  Confirm Your Website – If you haven’t already, convert your Pinterest account from a personal to a business account and then confirm your website.  Not only will this add your logo or profile picture to the pins that people save from your site, it also gives you access to Pinterest analytics.

Pinterest is a fantastic way to bring traffic to your blog and build trust with your readers. Even when you’re like me, in a niche that isn’t particularly visual, there are ways to put the power of Pinterest to use – but you need to make sure you’re doing everything in the right way to take full advantage of what it has to offer.